Marketing Director
Avolution is a leading global SaaS company providing enterprise-architecture software (ABACUS) to enterprise and government organisations in approximately ten countries. With a target of $100 million ARR within five years, Avolution is now building the marketing capability needed to drive scale.
Historically, around 60 percent of new business has originated through marketing-sourced channels — predominantly inbound website leads, supported by events, partners, and referrals. This demonstrates strong brand pull but limited automation and repeatable marketing systems.
We are seeking a hands-on, commercially-minded Marketing Director to design and lead Avolution’s global marketing engine. This leader will implement HubSpot Marketing Hub from the ground up, integrate it with Salesforce, and develop the programs, content, and analytics required to deliver a predictable, data-driven pipeline contributing 40–50 percent of all new ARR. The Marketing Director will lead a five-person team, partner closely with the three Regional Managers and the CEO and sit on the Leadership Team.
Key Responsibilities
Build the Marketing Engine
Implement HubSpot Marketing Hub, establishing structured lead capture, scoring, nurture automation, and performance reporting integrated with Salesforce and Outreach. Define lead-lifecycle processes, data standards, and campaign attribution models. Deploy ZoomInfo (or similar) for segmentation and enrichment. Deliver clear dashboards and marketing performance visibility to the Leadership Team.
Drive Demand Generation and Pipeline Growth
Own and deliver the marketing-sourced pipeline target of 40–50 percent of new ARR. Develop and execute multi-channel programs across LinkedIn, Google Ads, webinars, email nurtures, ABM, and remarketing. Expand beyond reactive inbound traffic to proactive top-of-funnel generation. Work closely with Regional Managers and BDRs to ensure lead quality, follow-up discipline, and feedback loops.
Brand and Market Positioning
Elevate Avolution’s profile within enterprise-architecture, IT-strategy, and digital-transformation markets. Lead analyst-relations programs (Gartner, Forrester, InfoTech) and manage major submissions. Oversee global content creation — whitepapers, case studies, ROI tools, videos, and campaign assets — ensuring consistent messaging and visual identity.
Marketing Operations and Analytics
Own the marketing-technology stack (HubSpot, Salesforce, ZoomInfo (or similar), Outreach, LinkedIn Campaign Manager). Embed a data-driven operating rhythm with quarterly marketing performance reviews. Maintain clean, enriched contact data across all regions and ensure reliable reporting for decision-making.
Leadership and Collaboration
Lead, coach, and develop the five-person marketing team. Partner with Regional Managers to localise ABM campaigns. Collaborate with Product on launches, messaging, and enablement. Actively contribute to company-wide planning and execution as a member of the Leadership Team.
Requirements
Experience
- 10 + years in B2B SaaS marketing, with success scaling ARR from ~$10–30 M to >$50 M.
- Proven record of delivering ≥ 40 % marketing-sourced new ARR.
- Hands-on experience implementing and operationalising HubSpot.
- Strong understanding of Salesforce, funnel analytics, and attribution.
- Experience leading global campaigns, analyst relations, and content strategy.
- Leadership of small, high-performing cross-functional teams.
Attributes
- Hands-on builder and operator as well as strategic leader.
- Commercially astute, analytical, and metrics-driven.
- Collaborative and credible with Sales and Product.
- Excellent communicator and storyteller.
- Pragmatic, disciplined, and results-oriented.
Success Measures (First 12 months)
- HubSpot fully implemented and integrated with Salesforce.
- Marketing dashboards and KPIs live across all regions.
- Clean, enriched global contact database established.
- Marketing-sourced pipeline consistently delivering 40–50 % of new ARR.
- Measurable uplift in top-of-funnel lead volume and conversion rates.
- Strengthened analyst rankings and brand visibility.
Benefits
- Flexible working
- 25 days annual leave + bank holidays
- 1 day of birthday leave per year
- Private Medical Insurance which includes gym membership discounts and many other rewards
- Dental, Vision and Hearing insurance cover
- Pension Scheme
- Cycle to Work scheme
All applicants must have right to work in the United Kingdom.
Avolution is an equal opportunities employer.