Marketing Manager - Each & Every
ABOUT US:
Each & Every is a brand on a mission to inspire you to savor each & every moment. We elevate simple daily rituals into moments of indulgence with luxurious and clean beauty products powered by natural fragrance to help you feel your best.
We don’t do shortcuts—just elevated essentials made with transparency, intention and joy. No aluminum. No synthetic fragrance. No compromises. 100% natural fragrance.
Enjoy the confidence to strip down to your most carefree self. Each & every ingredient matters, for each & everyone.
ABOUT THE ROLE:
We’re looking for a Marketing Manager to play a central role in bringing the Each & Every brand to life across product launches, community, partnerships, content, and activations. This role blends strategy and execution and is ideal for a highly organized, creatively driven marketer who loves connecting the dots across teams, agencies, and channels.
The Marketing Manager will partner with cross-functional partners to ensure launches, campaigns, and brand moments are cohesive, on-brand, and impactful—while also rolling up your sleeves to manage details, timelines, and execution. This role will play a key role in driving awareness, trial and brand love to meet business objectives. The Marketing Manager will report to the Head of Marketing and will have the ability to manage an intern.
KEY RESPONSIBILITIES:
Product Marketing & Launches
- In partnership with Head of Marketing, support with product marketing development, including concept briefs, naming, trademark coordination and artwork review
- Own GTM planning and launch execution across channels in partnership with creative, sales, ecommerce, PR, and social teams
- Ensure product storytelling is clear, compelling, and aligned with brand positioning, helping to shape brand copy and GTM execution across all channels (including touch points such as email, collateral and social)
- Support shoot production needs including props, product logistics, on-set coordination and campaign toolkit delivery
Brand Campaigns & Activations
- Drive creative and strategic alignment for brand moments, campaigns, and seasonal activations
- Support 360° planning for key moments including holidays and special drops
- Assist in production and execution of brand activations, events, and experiential moments
Agency & Cross-Functional Collaboration
- Act as the day-to-day point of contact for key agency partners across creative, marketing, PR, and social
- Manage timelines, deliverables, and approvals to keep projects moving forward
- Partner closely with internal teams to ensure seamless execution across touchpoints
Partnerships, Gifting & Community
- Manage partnerships, seeding, gifting, and mailer initiatives to expand brand reach with key target audiences
- Oversee ShopMy and community gifting efforts
- Support community event ideation and execution (IRL and digital)
- Serve as a secondary support for digital community management and content as needed
Strategy, Planning & Reporting
- Own and manage monthly marketing calendars (real-time updates) and brand planning tools
- Orchestrate recap decks, GTM presentations, and internal reporting
- Monitor trends and competitive activity within beauty, clean/natural and key product categories
Content & Social Support
- Support content ideation, production, and trend monitoring (with a strong pulse on TikTok and emerging platforms)
- Assist with giveaways, gifting initiatives, and content amplification opportunities
- Help manage broadcast channels (Instagram, Facebook) and contribute to platform strategy
Intern Management
Responsible for the following areas including managing and overseeing Marketing Intern with responsibilities including but not limited to:
- Product closet and inventory checks
- Product logistics, deliveries, and brand-related office needs
- Shoot production needs & coordination
- Event execution & logistics
- Maintaining bulletin board and in-office brand moments
Requirements
- Minimum 4-5 years of professional Marketing experience
- Experience in Beauty industry strongly preferred; passion for the industry is a must
- Detailed, thorough + organized
- Ability to synthesize data to drive business decisions
- Comfortable driving deadlines and holding people accountable
- Creative problem solving expertise
- Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects.
- Able to prioritize and manage time effectively, and to balance competing priorities in a very fast-paced environment.
- Strong communication skills and extraordinary collaborative team spirit with ability to navigate internal and external partners
- Professional and diplomatic style with a positive manner and a ‘can do’ attitude.
- Based in NYC
- Permanently authorized to work in the United States without the need for current or future sponsorship from employer
Benefits
BENEFITS:
- 15 days PTO + 5 sick days per year
- 13 annual Company holidays
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance ($25,000 policy, free to employees)
- Commuter benefits (Transit + Parking FSA)
- Health care FSA
- Dependent care FSA
- 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 1 month eligibility waiting period)
- 16-weeks 100% paid parental leave for birth mothers and adoptive parents, 8-weeks 100% paid parental leave for all other parents
- $40/month phone stipend
- Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap