Influencer Content Manager

About Petite Plume:

Petite Plume is a high-growth luxury lifestyle brand rooted in timeless design, premium craftsmanship, and an unwavering dedication to comfort. We are a direct-to-consumer–led business, with a rapidly scaling DTC channel at the center of our growth and brand-building strategy.

Alongside our strong online presence, we maintain a selective footprint in major retail doors including Neiman Marcus, Bloomingdale’s, Nordstrom, Maisonette, and Shopbop. As we continue to accelerate, we remain grounded in exceptional quality, thoughtful detail, and long-term brand vision.

We are building a team that is energized by growth, motivated by excellence, and excited to help shape what comes next.

About the Role:

We are seeking a strategic, detail-oriented, and creative Influencer & Content Manager to lead our creator partnerships and written content initiatives. This role sits at the intersection of relationship management and brand storytelling, driving growth through influencer collaborations while elevating our brand voice across editorial and digital channels.

This is a high-impact role responsible for building and managing influencer relationships, executing campaigns end-to-end, and owning written content including blogs, briefs, and key brand copy. This role reports to the Director of Marketing.

What you’ll do:

Influencer Management & Partnerships

Strategy & Planning

• Identify, vet, and onboard aligned influencers across key tiers (micro, mid, top-tier).
• Develop and refine influencer strategy aligned with seasonal campaigns and launches.
• Manage gifting, paid partnerships, and affiliate structures.
• Ensure influencer initiatives align with broader marketing objectives.

Campaign Execution

• Lead outreach, negotiations, and contract coordination.
• Develop clear and compelling creative briefs.
• Track deliverables, approvals, timelines, and usage rights.
• Coordinate payment processes and documentation.
• Maintain organized campaign tracking systems.

Performance & Optimization

• Monitor engagement, traffic, and revenue performance.
• Track CPA, ROI, and overall influencer channel impact.
• Identify top-performing creators and scale high-impact partnerships.
• Repurpose influencer content across paid media, email, and website channels.

Content & Copy

Creative Brief Development

• Write influencer campaign briefs with clear messaging and positioning.
• Translate marketing objectives into compelling talking points and hooks.
• Ensure consistency in brand voice across all external content.

Editorial & Blog Writing

• Develop SEO-driven blog content.
• Write product storytelling, seasonal narratives, and founder features.
• Create influencer spotlight and editorial features.
• Create optimized Reddit strategy that funnels through influencer/ambassador.

Content Planning

• Align influencer campaigns with seasonal content calendars.
• Collaborate cross-functionally to support launches and key initiatives.

What you bring:

• 3–5+ years of experience in influencer marketing, content marketing, or related roles.
• Strong negotiation and relationship management skills.
• Exceptional writing and editing abilities.
• Experience writing creative briefs and campaign messaging.
• Strong organizational and project management skills.
• Analytical mindset with ability to interpret performance data.
• Familiarity with affiliate platforms and influencer tracking tools preferred.
• Experience in fashion, beauty, lifestyle, or related industry preferred.

What Success Looks Like:

• Influencer channel drives measurable revenue growth.
• High-performing, long-term creator relationships are established.
• Brand voice is clear, consistent, and elevated across all written content.
• Influencer content is effectively repurposed to maximize ROI.
• Blog and editorial content supports SEO and conversion goals.

Our Benefits:
As a 100% founder-owned growing startup, we are committed to offering a package that supports employees in life's moments both big and small, including:

• Competitive salary
• 5+ weeks total Paid Time Off throughout the year
  • 10 PTO days + 5 sick days
  • 11 paid federal holidays
  • Half-day “Summer Fridays” from Memorial Day to Labor Day
• A 401K and company profit-sharing plan after one year of tenure
• Generous health, dental, and vision insurance for you and your dependents
• 50% employee discount on petite-plume.com
• An inclusive, collaborative, and dynamic work environment
• Annual discretionary bonus program
• Company offsites 1-2x a year for in-person collaboration and team building

Salary: $70,000 - $80,000

Petite Plume is an equal opportunity employer committed to fostering an inclusive, innovative environment. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. If you have a disability or special need that requires accommodation, please contact us at careers@ petite-plume.com