Marketing Manager (PR & SMM)
Experience: 3+ years
Focus: SMM, PR, Brand (Cybersecurity)
About us
Built by ex–nation-state operators and AI researchers, Cracken is the world’s first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.
The role
We’re looking for a Marketing Manager with a strong SMM & PR focus to own our external voice and build credibility in a highly technical cybersecurity domain.
This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.
What you’ll do
Own and execute SMM & PR strategy aligned with business goals
Build and manage content and media plans (LinkedIn, X/Twitter, blog, website)
Create clear, engaging content around cybersecurity, AI, and product updates
Identify trends, news hooks, and PR opportunities in cyber & AI
Support conference presence (announcements, live coverage, post-event content)
Collaborate closely with founders, product, sales, and design
Build relationships with media, partners, and communities
Track performance, prepare monthly reports, and optimize based on metrics
Must have
3+ years of experience in Marketing / PR / SMM
Proven experience promoting IT, cybersecurity, or deep-tech products
Strong SMM track record, with real cases of growing a targeted audience
Experience working with international or top-tier tech media (e.g. TechCrunch, WIRED, VentureBeat, The Verge, WSJ, Fortune)
Hands-on experience using AI tools for content and marketing workflows
Excellent English copywriting skills
Ability to translate complex technical topics into clear, credible messaging
Ability to organize lightweight marketing ops (content calendar, contractors, timelines)
Proactive, ownership-driven mindset; comfortable operating in an early-stage startup
Why Cracken?
Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research
Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity
Adaptive roles: We shape roles around exceptional talent — your ownership and drive will define your path
Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries
What we offer
Opportunity to build a global cybersecurity brand from an early stage
Direct collaboration with founders and elite cyber operators
High autonomy and real ownership
Fully remote & flexible work setup
Competitive compensation