Marketplace and Key Account Manager Asia
The role
We are seeking an entrepreneurial and performance-driven Digital Key Account Manager to manage our Asia marketplace and digital partner strategy. This is an exciting opportunity to scale and build upon our existing business while establishing new growth channels across Asian markets.
Strategic partnership development is key to this role, as much of the day-to-day execution is managed by our Regional Partners. This role requires both analytical rigor and entrepreneurial flair. This is an exciting opportunity to scale and build upon our existing business while establishing new growth channels across Asian markets. You will be attracted to working in a start-up style environment, with the benefit of an established business as support.
What you will be doing
- Strategic Planning and Monitoring Execution: Develop joint-business-plans with our Strategic Partners for Asian marketplaces including Amazon Japan/Singapore, Lazada, Shopee, Tmall, JD.com, Rakuten and other regional platforms
- Track and Measure our Partner performance to ensure we are on track, meeting objectives and delivering against plan. Good knowledge of digital marketing is key in order to be able to objectively review performance and make recommendations
- Facilitate Sharing Across the Business: Ensure our Partners have access to brand assets, content refreshes, product strategy and insights in order to help drive their businesses forward.
- Monitor Competitive Landscape: and implement strategies to gain market share
- Channel Strategy & Execution: Continually evolve our marketplace strategy across the Asian market, including social commerce such as Douyin and on platform social tools. Establish potential expansion plans and work with partners to execute
- Working With Our Export Team: To share learnings, build playbooks and work with them to optimise our joint business plans with Distributors
- Reporting Lines: Reporting into the Commercial Director, USA and Global Digital with dotted lines to the Commercial Director UK, Europe and Rest of World
- Conversion Optimisation: Tracking our presence on the platforms, ensuring we are meeting algorithm best practice and working with our partners to optimise conversion opportunities
- Merchandising: Working with our partners on merchandising tactics, promotional activities and product assortments.
- Reporting: Monitor core KPI’s, report against performance and forecasts, build out insight and analysis program of work to continually improve. Deliver real-time actionable insights and implement results.
- Budget Management: Advise on, track and work closely with our finance team to ensure we are accurate with forecasts and performance metrics to maximise on ROI.
Requirements
We’d love you to have
- Substantial marketplace management experience with a strong focus on Asian marketplaces
- Mandarin and English proficiency
- Proven track record of driving significant revenue growth through digital channels
- Deep understanding of major Asian marketplace dynamics, policies, and best practices
- Experience managing key account relationships and strategic partnerships
- Strong knowledge of Asian consumer behaviour and regional market nuances
- Proficiency with major marketplace platforms and their seller tools
- Strong analytical skills with experience
- Understanding of digital marketing principles
- Experience with inventory management systems and CRM platforms
- Advanced Excel/Google Sheets skills for data analysis and reporting
- Confident working in a multi-language, international environment and presenting to Senior Stakeholders.
- Strong attention to detail and numeracy
- Ideally experience or a personal interest in the health and wellbeing sector
Benefits
💫 Annual bonus
⛱️ 25 days holiday per year PLUS Christmas shut down - whoop!
❤️ A ‘Rescue Day’ each year to use how you need – A duvet day? A spa day? We’ve got you!
🌱 Free products and staff discounts to keep you healthy and happy
🎉 3pm Friday finishes ALL YEAR ROUND (if you have done your work, obvs!)
⏰ Hybrid and flexible working
😇 Paid days off to volunteer for some awesome charities
🚲 Cycle to work scheme
We also have regular socials plus all your standard stuff such as pensions, eye test vouchers and season ticket loans. We can tell you all about what is available to you when you start!
Nelsons is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!