New Verticals Lead
About Avoca
Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, including booking jobs, qualifying leads, and driving higher revenue—all at a speed and consistency unmatched by human call centers.
We’ve expanded to 85 employees in under two years, backed by a high-energy, in-office culture in NYC. In a $500B+ market where missed calls mean lost business, we’re building the category-defining platform for AI-driven customer engagement.
We’re serving the largest brands in home services, and grew 10x in 2025. With a high-performance, in-office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.
About the Role
We're hiring a New Verticals Lead to launch and scale Avoca into new markets.
This is a high-ownership role at the intersection of product, go-to-market, and customer execution. Working directly with the Head of New Verticals, you'll take new verticals from early exploration to repeatable revenue, defining entry strategy, leading design partner pilots, translating customer insights into product direction, and building the GTM playbooks that convert early traction into scalable deployments.
This is not a strategy-only role. You are responsible for outcomes.
What You’ll Do
Own 0 → 1 Vertical Expansion
Define ICP and segmentation for each new vertical
Identify high-ROI workflows and entry wedges
Structure and launch early design partner pilots
Establish success metrics and expansion plans
Turn pilots into repeatable, revenue-generating deployments
Operate Directly With Customers
Lead discovery and implementation calls
Engage executive stakeholders and operators
Coordinate integrations and mobilize internal resources
Travel to customer sites when needed
Operate confidently in front of senior stakeholders—C-suite, PE fund MDs, and multi-location operators
Drive Product Alignment
Translate field insights into structured product briefs
Partner closely with Engineering to scope and prioritize features
Balance speed with long-term product clarity
Ensure what we build scales across customers
Build a Repeatable GTM Motion
Refine vertical positioning and messaging
Support Sales on qualification frameworks and pilot design
Develop early case studies and ROI narratives
Identify and validate signals of product-market fit
What You’ll Bring
3–6 years of experience in consulting, product, or high-growth startups
Demonstrated experience leading complex, cross-functional initiatives
Strong structured thinking and problem-solving ability
Comfort operating in ambiguous, fast-moving environments
Ability to move fluidly between executive conversations and detailed execution
Clear, concise written and verbal communication
Bonus points for experience in vertical SaaS or AI-enabled products, working with multi-location operators or PE-backed businesses, or direct customer-facing / field experience in B2B.
Why Avoca
At Avoca, you'll have rare exposure to building entirely new business lines inside a category-defining AI company. You'll operate at the intersection of product, GTM, and general management, with real ownership and visibility from day one.
High performers will grow into broader vertical, product, or business unit leadership as Avoca scales. If that's the seat you're looking for, we'd love to meet you.