Paid Search Performance Marketing Manager

About Wispr

Wispr Flow is making it as effortless to interact with your devices as talking to a close friend.

Today, Wispr Flow is the first voice dictation platform people use more than their keyboards — because it understands you perfectly on the first try. It’s context-aware, personalized, and works anywhere you can type, on desktop or phone.

In 2026, in addition to dictation, we're focused on building native actions — an agentic framework that understands you, and works reliably.

We’re a team of AI researchers, designers, growth experts, and engineers rethinking human-computer interaction from the ground up. We value high-agency teammates who communicate openly, obsess over users, and sweat the details. We thrive on spirited debate, truth-seeking, and real-world impact.

We're grown our revenue +150% every quarter for the last 4 quarters, and have raised $81M from Tier 1 VC firms and other well-known angels.

The Role

We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one.

Your channels:

• Google Search Ads (Search, Performance Max, Search Partners)

• Google App Campaigns (ACi) for Android app installs and in-app revenue

• Apple Search Ads for iOS and Android

• Bing / Microsoft Ads (and expansion opportunities)

Your mission: Bring in high-intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue.

This isn't a "set and forget" role. You're in the platforms daily, shipping tests weekly, making data-driven decisions, and owning the numbers.

What You'll Do

Own the Search Channel End-to-End

• Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day

• Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns

• Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization

• Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum

Drive Android Acquisition from Day One

• Own Android growth strategy across Google App Campaigns and Apple Search Ads

• Optimize to in-app revenue events (not just installs)

• Rapidly test creative, audiences, and bidding strategies to find scalable Android growth

• Partner with Product and Data teams on attribution and conversion tracking

Build High-Performance Funnels

• Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs

• Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog

• Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows

Run Fast, Learn Faster

• Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants

• Maintain a testing roadmap with clear hypotheses and success metrics

• Partner with Design and Growth teams on landing pages and App Store optimization

Manage Budgets Like a CFO

• Manage $50k+/month in search spend (scaling to low six figures)

• Allocate weekly budgets by channel, geo, brand vs non-brand, device

• Keep CAC within targets while finding incremental spend opportunities

Communicate Like a Leader

• Write crisp weekly updates: what happened, why, what's next

• Present monthly performance to leadership with clear insights and recommendations

• Collaborate seamlessly with Growth, Product, Design, and Data teams

What We're Looking For

Must-Haves

• 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses

• Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements

• Strong Google Ads expertise:

  • Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)

  • Performance Max (when to use it, how to prevent brand cannibalization)

  • Google App Campaigns (ACi) for mobile installs and revenue optimization

• Direct experience with Apple Search Ads for iOS, ready to expand to Android

• Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)

• Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves

• Excellent written communication—you can write a weekly recap that's actually worth reading

• Authorized to work in the US

Nice-to-Haves

• Bing / Microsoft Ads experience

• Background in productivity tools, consumer apps, or PLG SaaS

• SQL or BI tools (self-serve data analysis)

• Landing page and conversion rate optimization experience

• Familiarity with Apple ecosystems and App Store guidelines

We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request.

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