Regional Sales Manager - Victoria
About Us
At Allpress Espresso, we’re here to brew better days for consumers, cafés, communities, and the planet. For more than 30 years, we’ve partnered with outstanding independent cafés around the world with relationships built on trust, craft and shared values. Our commitment to quality, consistency and genuine connection is what defines the Allpress experience.
About the Role
We’re looking for a Regional Sales Manager – Victoria to lead and grow Allpress across the state. This is a senior leadership role responsible for driving regional sales performance, developing a high-performing Business Development team, and building strong, long-term partnerships with new and existing customers. You’ll lead by example by balancing strategic planning, team leadership, and high-quality engagement with the café community. Working closely with the national support teams, you’ll shape and execute the Victorian sales strategy, win new business, and ensure the Allpress brand is represented with excellence in every interaction.
What You’ll Do
Lead, develop and inspire the VIC Sales Team
- Coach, mentor and motivate Business Development Executives to achieve targets
- Conduct performance reviews, regular 1:1s and development conversations
- Identify capability gaps and support team training and upskilling
- Recruit and onboard new team members with support from People & Culture
- Foster a positive, collaborative and high-performance team culture
- Ensure CRM discipline, high-quality admin, and accurate pipeline management
Drive regional sales growth
- Proactively seek out and convert high-quality new business across Victoria
- Build belief in the Allpress brand through consultative, values-led selling
- Maintain a strong pipeline across single-site, multi-site and high-volume prospects
- Guide BDEs in making commercially sound, brand-aligned decisions
- Prepare compelling Sales Proposals tailored to customer needs
- Identify new territories and market opportunities to expand Allpress presence
- Assist with key tenders and strategic customer proposals
Partner cross-functionally to deliver a seamless customer experience
- Work closely with Technical, Training and Customer Service teams on onboarding
- Support equipment planning, installations and forecasting
- Coordinate customer transitions during the three-month onboarding period
- Lead change of ownership processes and ensure smooth café transitions
Champion exceptional service and brand alignment
- Ensure that customer interactions reflect our values of quality, warmth and professionalism
- Model the Allpress service ethos and support the team to deliver exceptional experiences
- Build strong external networks and represent Allpress at industry events
Support a positive, safe and values-driven workplace
- Actively contribute to Allpress and Asahi team initiatives and meetings
- Promote collaborative communication and cross-team alignment
- Maintain a safe, tidy and professional work environment
About You
You’re a confident, people-focused sales leader with a strong hospitality mindset. You know how to build and inspire teams, cultivate meaningful customer relationships and deliver strong commercial outcomes. To succeed, you’ll bring:
- Experience in sales leadership, regional management or business development
- A proven ability to coach and grow high-performing sales teams
- Excellent communication, influencing and relationship-building skills
- Strong commercial acumen and comfort managing pipelines, forecasts and KPIs
- A proactive, solutions-focused approach with great planning capabilities
- Passion for hospitality, specialty coffee and genuine customer connection
- A collaborative leadership style that builds trust and engagement
Why Work With Us
Along with joining a great team and culture, you’ll enjoy:
- Unlimited coffee at work + beans to take home weekly
- A wellbeing allowance
- A confidential Employee Assistance Program
- Learning & development opportunities
- Genuine career progression within a global coffee business
Diversity & Inclusion
At Allpress, we’re committed to being an inclusive organisation where everyone feels valued, respected and engaged. We work to remove barriers, reduce bias and foster a culture where people feel safe to contribute and be themselves.
Apply Now
If this sounds like you, please apply with your CV and a personalised cover letter telling us why you’d make a great Regional Sales Manager – Victoria and why you’d love to join the Allpress team.