About the Company
Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay's suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.
The Relay ecosystem currently consists of eight software products that accelerate merchant revenue growth through email marketing automation, user generated content management, on-page conversion optimization, retention analytics, subscription management, and social commerce. Relay's products are established as key tools in the SMB e-commerce revenue generation stack, servicing more than 35,000 customers globally that collectively generate >$1BN in GMV annually.
About the Product
Flockler is a social media aggregator platform that empowers marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user-generated content from platforms like Instagram, TikTok, X, BlueSky and LinkedIn, Flockler helps brands drive engagement, build trust, and boost conversions through authentic storytelling.
About the Role
We are seeking a driven and experienced Partnerships & Business Development Manager to build and nurture strategic relationships with marketing agencies, design & development agencies, and technology partners for Flockler. Reporting to the General Manager of Flockler, this role is critical in expanding our reach and driving adoption of our social media aggregator solution. You will be responsible for identifying, engaging, and onboarding partners and new accounts, working closely with Marketing, Client Success, and Development teams.
If you love building relationships, driving revenue through strategic partnerships, and working with a passionate international team - you'll probably want to read on.
Primary Responsibilities
Own the entire sales pipeline, specifically leading engagement, follow-ups, and booking & closing demosIdentify and prospect potential agency partners (Marketing, Digital, and Developer agencies) and complementary technology partners aligned with our target market (marketers and e-commerce businesses)Develop and execute a strategic partnership outreach plan to build a robust pipeline of qualified partners who drive predictable referred revenuePresent Flockler's solutions and value proposition effectively to potential partners, referral, and inbound prospectsNegotiate and finalize partnership agreementsBuild and maintain strong, long-term relationships with key stakeholders within partner organizationsCollaborate with internal teams (Client Success, Marketing, Development) to ensure partner success and overall sales alignmentMaintain up-to-date records of partnership activities and sales interactions via HubSpotRepresent Relay Commerce and Flockler with enthusiasm and integrity - this is about building relationships, not just closing deals
Important Traits for Success
Proven sales and partnership expertise: Demonstrated experience in sales and/or partnerships, preferably within the SaaS, martech, or digital marketing technology space‘Give to get’ mindset: Partnerships are a two way street. The more value we can drive to partners, the more reciprocal value will be delivered.Effective prioritiser: Partnerships and sales have endless tasks associated with them. There’s only so many hours in the day. We’re looking for someone who knows how to organise and focus their resources for maximum impact Agency relationship builder: Experience working with marketing and/or developer agenciesDigital marketing knowledge: Strong understanding of social media marketing, content marketing, and how user-generated content drives engagement and conversionsCRM proficiency: Competency with CRM systems, with a preference for HubSpotSelf-motivated closer: Results-oriented and able to work independently while managing both partnership development and direct salesSkilled communicator: Confident in phone, video, and written sales conversations; able to thrive on listening, understanding, and guiding customers to solutions
Bonus Points
Experience in the marcomm tech space or with social media management toolsPrevious track record of successful partnership development and revenue generationUnderstanding of how social proof impacts purchase decisions, engagement and other key metricsMultilingual skills (Spanish, German, French, etc.) are a plus!
What Success Looks Like:
Building a robust, predictable partner referral pipeline with qualified agency and tech partners driving consistent, measurable revenue contributionIdentifying, onboarding, and nurturing a strong roster of agency partners (marketing, digital, and development) with clear KPIs, incentive structures, and active referral activityDeveloping and executing a structured outbound partnership strategy that moves Flockler beyond inbound-only growthOwning the full sales pipeline end-to-end, from prospecting through close, with consistent demo booking, follow-up cadences, and conversion rates that hit OTE targetsRe-engaging and activating existing tech and agency partners already in the customer base, turning passive customers into active referral sourcesExpanding enterprise accounts currently on low-tier plans through strategic relationship-building and upsell conversationsMaintaining a clean, well-managed HubSpot CRM that provides real visibility into partnership activity, pipeline health, and revenue attributionCollaborating effectively with Client Success, Marketing, and Development teams to ensure partners are well-supported and set up to sell Flockler confidentlyEstablishing Flockler as a go-to provider in scalable social embeds and referral partner within the broader martech and social commerce ecosystemConsistently hitting and exceeding partnership-sourced pipeline and revenue targets, with a clear path to scaling the program in year two and beyond
Location
Portugal: This role is currently 100% remote, with the plan to transition to a hybrid schedule within approximately 12 months. Candidates must be based in Lisbon, Portugal. Once hybrid work begins, the team will collaborate in person 2-3 times per week, with flexibility built into scheduling.
Hiring Process
Initial Screen with the Recruiting team - 30 MinutesFirst Round Interview with Flockler General Manager, Brooke Hahn - 45 MinutesTrial Project - 3 to 4 Business Days to completeFinal Interview with Tom K., CRO & Harry Willis, Head of Sales & Partnerships, Retention - 45 minutesReferencesOffer
Benefits & Perks
Flexible Time OffPublic Holidays OffPaid Parental LeaveWork From Home StipendTherapy/Mental Health ReimbursementCo-working Space AllowanceCompany Swag
If you're a results-driven marketing leader who thrives in a generalist role and loves turning strategy into execution within a small but nimble team, we'd love to hear from you!
Relay Commerce is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
