Patient Engagement Marketing Manager
$115k - $160k USD
Re‑architecting U.S. healthcare demands speed, precision, and an obsession with details. Cadence is building a remote care delivery system that keeps older people healthy, out of the hospital, and at home. By pairing each patient with a dedicated clinical team that reviews their health every day, versus every few months, we catch issues early and intervene before they escalate. The result: measurably better outcomes for patients and less administrative burden for clinicians.
Today, Cadence supports tens of thousands of active patients nationwide. Our AI‑powered system and scalable clinical model enable proactive, population‑level care. We’re among the fastest‑growing companies in healthtech, and we’re just getting started.
Cadence’s 2025 Outcomes Report highlights a breakthrough year in proactive care, with 74,000 patients supported, more than 84,000 clinician hours saved, and industry-leading improvements in clinical outcomes and system efficiency. Our engineering and clinical teams played a central role in delivering this scale and impact. Read the full report here.
We are looking for a strategic and execution-oriented Patient Marketing Manager to own the strategy that drives patient adoption, activation, and long-term engagement. At Cadence, our success depends on the trust and participation of the clinicians and patients we support. You will lead all facets of patient marketing—partnering with health system stakeholders to deliver communications, tools, and experiences that help our users understand, adopt, and champion Cadence’s model of proactive care.
WHAT YOU'LL DO
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- Drive Patient Engagement at Scale: You will own patient marketing strategy and execution to drive enrollment, activation, and retention across Cadence’s remote care programs. You’ll design and launch multi-channel campaigns—including email, SMS, print, web, live outreach, and co-branded partner channels—that motivate patients to take action and stay engaged in their care.
- Build a Trusted Marketing Engine: You’ll work cross-functionally with Clinical Operations, Product, Partnerships, GTM IT, and Activations teams to align on goals and execute across the patient journey. You’ll translate patient needs and partner insights into scalable, repeatable engagement strategies, including co-marketing campaigns with health system partners.
- Deliver Insight-Driven Impact: You’ll define success metrics and own reporting for patient marketing initiatives. Using data and feedback loops, you’ll continuously refine messaging, channels, and tactics to improve engagement and outcomes. You’ll communicate performance and insights clearly to stakeholders.
- Deliver High-Quality, Compliant Experiences: You’ll ensure every patient touchpoint is timely, accurate, and aligned with Cadence’s brand and clinical standards. This includes developing clear, compassionate communications and patient education content (e.g., blogs, program materials) that build trust and reinforce Cadence as an extension of care.
WHAT YOU'LL NEED
- 3-5 years of experience owning and executing multi-channel marketing campaigns in HealthTech, Health Systems, or healthcare SaaS.
- Strong analytical skills and experience using data to drive decision-making and campaign optimization
- Ability to translate complex concepts into clear, patient-friendly messaging
- Experience working cross-functionally and managing stakeholders, including external partners
- Comfort operating in ambiguity and building processes and systems from the ground up
WHO WE ARE:
We move fast, raise standards, and own outcomes. We hire drivers, not passengers – people who take initiative, solve problems, and sweat the details because lives depend on it. Momentum matters in healthcare where slow decisions cost lives. At Cadence, we set a high bar and back each other relentlessly to clear it. If you’re ready to do the best work of your career and make a real impact in healthcare, join us.
WHAT YOU’LL GET:
- Autonomy to tackle big, complex problems that matter
- An opportunity to improve lives every single day
- A chance to shape a category‑defining company at scale
- Medical, dental, and vision insurance
- Competitive total compensation and meaningful equity
- TelaDoc (virtual primary care)
- National and local discounts powered by TriNet
- Unlimited PTO and paid holidays
- Remote equipment setup and home office stipend
- Paid Parental Leave
- 401K and 401K match
- Charitable Donation Match program
- Location: Remote
NoteworthyOur job titles may span more than one career level. The base pay for this role typically ranges between $115,000 – $160,000 annual base salary. The actual base pay is determined by a variety of factors, including experience, skills, training, and business needs. Compensation may vary based on market location and is subject to change.
Cadence is committed to equal opportunity and fairness regardless of race, color, religion, sex, gender identity, sexual orientation, nation of origin, ancestry, age, physical or mental disability, country of citizenship, medical condition, marital or domestic partner status, family status, family care status, military or veteran status or any other basis protected by local, state or federal laws.
A notice to Cadence applicants: Our Talent team only directs candidates to apply through our official careers page at https://www.cadence.care/our-team. Cadence will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. We receive all applications through our website and anyone suggesting otherwise is not with Cadence.