Performance Creative Designer (Remote Canada)

THE ROLE

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO.

We are looking for a Senior Creative Designer who is equally at home in brand and in paid creative. You will be the person who builds and maintains Directive's visual identity, produces the ad creative that runs across our own paid programs, and designs the sales materials that our growth team puts in front of enterprise prospects. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high.

If you are a designer who cares equally about craft and commercial outcome — who can make a design system and a :15 LinkedIn ad with the same level of rigor — this is the role.

WHAT YOU WILL OWN

Brand Identity & Visual System

Directive is structured in three-division brand with Stratos, our proprietary AI platform, as a fourth visual identity thread that runs through all of them. You will be the person who makes that coherent.

• Steward and evolve Directive's visual identity across all touchpoints

• Build and maintain a scalable design system that accounts for three divisions, multiple industry verticals, and the Stratos platform layer — ensuring every asset is immediately recognizable as Directive without being visually interchangeable

• Establish clear brand standards and apply them consistently across your own output and any assets produced by external contributors

• Translate brand positioning into visual language that reads as credible and sophisticated to a CMO-level audience — not a startup aesthetic, not a generic B2B agency aesthetic

Ad Creative — Paid Social, Programmatic & Video

Directive runs its own paid media program across LinkedIn, YouTube, Meta, TikTok, and programmatic channels. You will design and produce the creative assets that run in those programs — including video story-telling.

• Design and produce static ad units across all required platform specs and aspect ratios (1:1, 9:16, 16:9) — LinkedIn, Meta, TikTok, programmatic display

• Produce motion graphics and short-form video cutdowns in :15, :30, and :60 formats, optimized for social advertising platforms and attention spans

• Edit existing video assets into high-performing ad units tailored to platform specifications — you can take raw footage and produce a polished cut without a dedicated video editor

• Collaborate with the media team to interpret campaign performance data and translate those signals into creative decisions — watch time, CTR, scroll-stop rate all inform your next iteration

• Build and execute A/B creative tests: develop variant hypotheses, design the test assets, and close the loop on what the data says

• Maintain visual consistency and brand standards across all ad creative while adapting deliberately to different audiences, divisions, and platform contexts

Sales Enablement & Pitch Materials

The materials our growth team uses to pitch enterprise clients need to communicate a genuinely complex, multi-division value proposition — clearly, compellingly, and on brand. That is your work to design.

• Design pitch decks, proposal templates, one-pagers, and case study presentations that position Directive's three-division model to enterprise prospects

• Build reusable sales enablement assets — templated enough that the growth team can adapt them independently without breaking visual consistency

• Develop division-specific collateral (Performance, Communications, Commerce) that carries a distinct visual identity within the broader Directive brand system

• Partner with strategy and growth leadership to understand the selling narrative for each asset before you design it — the story structure and the visual structure should be inseparable

WHAT SUCCESS LOOKS LIKE

In the first 30 days:

• You have audited existing brand assets and have a clear point of view on where the visual system is consistent and where it has gaps

• Active video creative briefs are in production with a defined testing hypothesis per asset

• Sales enablement templates are in progress and you have met with the growth team to understand how they use (and misuse) what currently exists

At 3 months:

• Directive's own paid creative program is outperforming baseline benchmarks with clear data-informed iteration cycles running

• The brand design system is documented, accessible to all internal contributors, and being applied correctly without exception

• Sales materials have been redesigned and the growth team is using them — with positive feedback from the field on client reaction

• You have an established creative testing rhythm: hypothesis → variant → data → decision, repeatable without manual oversight

Performance benchmarks:

• Video average watch length: 25%+ across paid social placements

• Ad click-through rate: 10%+ benchmark; creative iteration triggered when below

• A/B test cadence: Minimum 2 active creative tests per channel at all times

• Brand consistency: Zero off-brand assets ship without review and approval

• CSAT — internal stakeholders: 4.0+ rating from media, growth, and strategy teams

QUALIFICATIONS

Experience & Portfolio

• 3–5 years of professional design experience, with a meaningful portion in an agency, professional services, or B2B marketing environment

• A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results

• Demonstrated experience designing for paid social platforms (LinkedIn, Meta, TikTok, YouTube) — you understand platform specs, attention constraints, and what makes something stop a scroll

• At least 1–2 years of motion graphics and short-form video production experience — this is not a nice-to-have

• Experience designing sales and pitch materials for a professional services or B2B context — you understand the difference between marketing to a growth team and marketing to a buying committee

Tools — Required

• Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)

• Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor

• Figma — design systems, component libraries, collaborative handoff

• Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent

• Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.

Tools — Preferred

• Project management tools — Asana, or similar; you will work within an existing PM workflow

• Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently

How You Work

• You produce. This is an IC role with real output expectations — not a creative strategy or oversight position. Your deliverables ship weekly.

• You connect design decisions to outcomes. You know why a layout converts, what visual hierarchy communicates to a busy executive, and how type choice signals brand maturity.

• You read performance data and respond to it. CTR, watch time, scroll-stop rate — these are inputs, not afterthoughts.

• You communicate proactively. You surface blockers before they become delays, give accurate timelines, and keep stakeholders informed without needing to be chased.

• You take feedback well and revise without drama. In a multi-stakeholder environment with media, strategy, and growth teams all with opinions, this is non-negotiable.

• You are comfortable in ambiguity. The design system you are joining does not fully exist yet. You treat that as a blank canvas, not a missing safety net.

WHY THIS ROLE, WHY NOW

Directive is at a real inflection point. We are evolving and the brand, the paid creative program, and the sales materials all need to catch up to that ambition simultaneously.

This is not a maintenance role. The design system you will build largely does not exist yet. The video creative program you will produce is launching from scratch. The sales materials you will redesign are going in front of CMOs at serious enterprise companies. The work will be visible, consequential, and attributed.

If you want to do work that matters at a company in motion — and you are ready to own it without a team underneath you — this is the place to do it.

WHAT WE OFFER

• 🏠 Compensation for this role includes a competitive base salary in the $75,000-95,000 CAD range, commensurate with experience and geography.

• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

• Benefits to Support the Whole Person:

  • 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

  • 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

  • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

  • 💰 Financial - Traditional and Roth 401(k) with a 3% company match

  • 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
    

WORK ENVIRONMENT

Directive is a remote-first company. This role operates 100% virtually from your home office. We collaborate through Zoom and Slack. You will need a reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software without interruption.

We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK. Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com.

ADDITIONAL INFORMATION

At Directive, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruiting@directiveconsulting.com.

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