PR Manager (m/f/d)
About Yepoda
Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US, without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.
Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe, online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.
We are hiring a PR Manager to own and elevate Yepoda’s PR strategy with a strong focus on the UK and US markets, supporting our next phase of international growth.
This role leads PR strategy, storytelling, and media relations across key markets and works closely with Brand, Influencer, Creative, and Trade Marketing teams to ensure consistent, high-impact communication across all brand touchpoints.
Your Tasks
Own and execute Yepoda’s PR strategy with a strong focus on UK and US media, while supporting global brand consistency
Plan, write, and coordinate press releases, media pitches, press kits, seeding, and PR activations across key markets
Build and maintain strong relationships with journalists, editors, and media partners in the UK, US, and Europe
Manage PR agencies, budgets, retainers, and performance reporting
Lead PR communication for key brand moments including product launches, retail expansion, Pride, sustainability, and giving back initiatives
Develop PR storytelling concepts in close collaboration with Creative and Influencer teams
Ensure consistent brand tone and messaging across PR, influencer collaborations, social media, and selected brand touchpoints
Partner with Trade Marketing on B2B and retail-related PR activities, including Sephora
Maintain accurate and up-to-date company facts, press materials, and media assets
Your Profile
Several years of experience in PR, communications, or brand marketing, ideally within beauty, lifestyle, or consumer brands
Strong experience working with UK and or US media landscapes
Excellent written and verbal English communication skills, with confidence writing press-ready content
Comfortable owning PR strategy end to end and working independently
Highly organised, detail oriented, and comfortable managing multiple projects in parallel
Collaborative, calm, and adaptable in a fast-moving scale-up environment
Fluent in English; additional languages are a plus
What Success Looks Like
A clear, proactive PR strategy in place for UK and US markets
Consistent and relevant media coverage around key brand moments and launches
Strong relationships established with journalists and media partners
Clear, credible storytelling around Yepoda’s values, sustainability, and brand purpose
Smooth collaboration with internal teams and external partners
PR that feels intentional, elevated, and aligned with Yepoda’s long-term growth
What We Offer
Dynamic Environment:
The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.
Accelerate Your Career:
Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.
Inspiring Workspace:
Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.
Hybrid Working:
We understand that sometimes you get more stuff done from home and need a change of scenery. Three days per week in the office.
We Value Diversity:
We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.
Employee Discounts:
You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going.
Unique add-ons:
Enjoy an Urban Sports membership package to help you stay active and healthy.
Would you like to be part of the team? Then we'd love to hear from you 🫰✨
Make sure to apply by clicking on the “Apply for this job” button below. Please upload your CV and Cover Letter in English language. Our Talent Acquisition team will review your application and get back to you as soon as possible.
At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.