Product Manager, Omni & Annalect - OMG UK

About the Role:

We’re looking for a proactive and collaborative Product Manager with a background in digital marketing or media agencies to join the Annalect UK team. In this role, you’ll support product development across multiple initiatives, taking ownership of day-to-day product delivery - from discovery and definition through to launch, iteration and adoption.

You’ll work closely with project management, engineering, data science, and UX teams to support product delivery, write clear requirements, and help ensure products are usable, valuable and aligned with our wider strategy. You’ll also contribute to research, QA and enablement, helping us build better products that meet user and business needs.

This is a hands-on role focused on execution and collaboration, which would suit someone with solid product experience who’s keen to deepen their expertise across delivery, stakeholder engagement and user-centred design.

You will report into a Product Director and work across initiatives that span planning, activation, measurement and operations, primarily within the UK, with opportunities to contribute to global collaboration.

KEY RESPONSIBILITIES:

As an integral support for the UK Product team, you will have the following responsibilities:

End-to-End Product Ownership

• Own the full product lifecycle including discovery/research, scoping, backlog prioritisation, delivery, optimisation, and sunsetting.
• Define product requirements and product roadmaps, ensuring alignment with omni-first and global development goals.
• Comfortable working in Agile product teams, including sprint planning, backlog management, and iterative development.
• Champion ID-led and ID-less data workflows, ensuring your products can flexibly support evolving privacy, identity, and platform conditions.

Strategic Planning and Roadmap Execution

• Support the Product Director in delivering the Omni-first product strategy by contributing to strategic and long-term planning, business cases, and ensuring alignment across technical teams, agency stakeholders, and global product partners.
• Support in shaping and prioritising quarterly product roadmaps in collaboration with key stakeholders and technical leads.
• Evaluate trade-offs across competing business needs, user value, and delivery constraints.
• Ensure UK-led product initiatives can scale globally where applicable.
• Develop and maintain a strong understanding of data privacy and compliance (e.g. GDPR, ePrivacy, cookie-less tracking implications).

Team Collaboration and Leadership

• Act as a mentor or informal lead for more junior team members, sharing knowledge and supporting skill development across the product, UX, and product marketing teams.
• Take initiative to improve team processes, documentation standards, and cross-functional collaboration.

User, Market and Competitor Insights

• Conduct ongoing user research, competitor analysis and market reviews to inform prioritisation.
• Champion a user-centric approach by establishing and maintaining continuous feedback loops, gathering insights through user interviews, surveys, and performance data to inform prioritisation, and shape feature development, and ensure products deliver meaningful value to end users.
• Translate insights into clear, measurable feature recommendations that meet user needs and deliver commercial value.

Go-to-Market (GTM) and Enablement

• Lead GTM planning and execution for your products, working with product marketing and channel leads to develop user training, collateral and adoption strategies.
• Deliver internal onboarding, live demos, and agency enablement sessions to drive engagement and activation, supported by the wider Enablement community as appropriate.

Testing, QA and Documentation

• Own UAT cycles and QA reviews, ensuring deliverables meet both business and user expectations.
• Write detailed user stories, epics, PRDs and maintain accurate documentation across all stages of the lifecycle.
• Ensure strong UX alignment and usability standards across products, collaborating with UX leads where needed.

Stakeholder Collaboration and Management

• Act as a cross-functional hub for product initiatives - engaging closely with engineering, marketing, commercial leads, and agency users.
• Present progress and roadmap updates to senior stakeholders and contribute to strategic discussions across the product team.

Product Analytics and Commercial Thinking

• Define KPIs and success metrics for your products, tracking and reporting on performance regularly.
• Use analytics tools and user feedback loops to inform continuous product improvement and iteration.
• Support agency leads in demonstrating the value and ROI of product usage.
• Able to assess product performance through a commercial lense and contribute to business case development or ROI thinking.
• Lead the identification of commercial opportunities and work with stakeholders to define success criteria and monetisation potential.
• Take responsibility for driving measurable business impact through your product work, not just feature delivery.

ABOUT YOU:

You’ll thrive in this role if you have:

• Product management experience, within media, marketing, data, or martech environments.
• A strong working knowledge of how ID-led and ID-less data flows across planning, activation, and measurement tools within the agency workflow.
• Proven experience driving complex product initiatives from strategy through to delivery and iteration, including 0–1 launches and optimisation of mature products.
• Experience influencing product strategy and roadmap decisions, balancing short-term priorities with long-term vision.
• Able to clearly communicate the "why" behind product decisions to both technical and non-technical stakeholders.
• Confident leading cross-functional workstreams and owning stakeholder engagement across all levels, including executive stakeholders.
• Familiarity with campaign workflows across AV, social, search, programmatic or data planning tools.
• Strong stakeholder management skills, including presenting to senior internal and client-facing teams.
• A self-starter mindset with excellent prioritisation and organisational skills; able to work independently and manage multiple initiatives.
• Empathy for users and a passion for solving real-world agency problems with innovative product solutions.
• Excellent written and verbal communication skills, with a keen eye for detail in documentation and QA.
• A collaborative and open approach to cross-functional teamwork, with an eagerness to support peers and contribute to the wider product culture.

Bonus Experience (Nice to Have):

• Exposure to identity resolution, clean rooms, or consent frameworks in martech environments.
• Experience managing measurement or attribution products.
• Experience owning products with measurable impact on revenue, adoption, or engagement KPIs.
• Familiar with Confluence, Looker Studio, GA4 etc.
• Experience working across markets or geographies is a plus, particularly within global-to-local product ecosystems.

About the Agency:

Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. OMG UK exists to power its four UK agencies – OMD UK, MG OMD, PHD UK, and Hearts & Science. The four agencies have open access to OMG UK’s Centres of Excellence which provide market-leading capabilities across Digital Marketing, Creative Solutions, Investment and Futures.

OMG UK agencies are holders of numerous Agency and Network of the Year accolades, alongside multiple awards at the Global Festival of Media Awards, Cannes Lions, The Drum Awards, and IPA Effectiveness Awards.

https://omgukcareers.com/working-at-omg/