Product Marketing Associate
SASMAR is looking for a motivated and detail-oriented Product Marketing Associate to join our Product Development team. As a leading pharmaceutical company specializing in personal care and fertility products, including our renowned Conceive Plus brand, we aim to provide innovative solutions that enhance the well-being of our customers worldwide.
In this role, you will assist in the development and execution of product marketing strategies that elevate our brand presence and drive sales growth. Working closely with cross-functional teams, you will contribute to various aspects of product life cycle management, from market research to product launches, ensuring that our offerings resonate with target audiences.
Key Responsibilities
- Conduct market research and competitor analysis to identify trends and insights that inform product positioning and marketing strategies.
- Assist in the development of product marketing materials, including presentations, brochures, and digital content.
- Support the execution of go-to-market strategies for new product launches and promotional campaigns.
- Collaborate with sales teams to deliver training and support that enhances product knowledge and selling capabilities.
- Monitor and analyze product performance metrics, providing regular reports and recommendations for improvement.
- Assist in managing marketing budgets and ensuring effective allocation of resources across initiatives.
- Participate in cross-functional teams and project groups to drive integrated marketing efforts.
- Stay informed about industry trends, competitor activities, and emerging market opportunities.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Relevant experience in product marketing, brand management, or a related role is a plus.
- Strong analytical skills and proficiency in conducting market research.
- Excellent written and verbal communication skills.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Creative mindset with a passion for developing impactful marketing strategies.
- Proficient in Microsoft Office Suite and marketing analysis tools.
- Detail-oriented and able to work independently in a fast-paced environment.
- Fluency in English; additional languages are a plus.
Benefits
- Competitive salary
- English language and multi-cultural work environment
- Private Health Insurance (medical, dental, hospitalisation)
- Career advancement opportunities in stable company
- Modern offices, convenient to public transport.