Product Marketing Manager
Company Description
Today, when you go to your doctor and get referred to a specialist (e.g., for sleep apnea), your doctor sends out a referral and tells you, “They’ll be in touch soon.” So you wait. And wait. Sometimes days, weeks, or even months. Why? Because too often specialists and medical services are overwhelmed with referrals and the painstakingly manual process it takes to qualify your referral prevents them from getting around to it on time, or sometimes at all. Tennr prevents these delays and denials by making sure every referral gets where it needs to go, with the right info, at the right time. Powered by RaeLM™ Tennr reads, extracts, and acts on every piece of patient information so providers can capture more referrals, slash denials, and reduce delays.
Role Description
As Tennr’s Product Marketing Manager, you’ll own an entire vertical within Tennr’s business. You’ll bring our products to market, charge our product content, and go-to-market messaging, and provide analysis of the audience in the space. This is an opportunity to join an incredible team of marketers, own content that will feed product launch campaigns, support sales teams, and drive customer experiences.
You’ll know you’re right for this role if you are creative, can connect the dots between strategy and producing content, and love building campaigns within a great team of collaborators. You’ll own the entire process of working closely with the Sales, Customer Success, and Product teams to produce analyses, internal content, and external content to drive those teams forward into brand new markets.
Responsibilities
Creating Product Marketing Messaging: Bring your excellent writing skills into the writers’ room and connect our positioning strategy with all messaging across the sales, marketing, and customer success teams.
Own Persona-Driven Product Marketing: Learn the ins and outs of new markets and buyer personas and deliver content and messaging frameworks that set our product apart and align with our core messaging.
Develop Sales and Customer Enablement: Train and equip the Sales team to deliver effective content and messaging. Collaborate with designers to create sales enablement collateral, including one-pagers, decks, training materials, and web content.
Competitive Positioning: Work with our sales and product teams to make it clear how we stand out in highly competitive new healthcare verticals.
Candidate Qualifications
Product Marketing Experience: Ideally, you’re someone with 5+ years of product marketing experience in a start-up environment, preferably B2B SaaS (bonus: healthcare/healthtech experience).
Writing Ability: Your writing is what sets you apart, and you can embody the Tennr brand voice to communicate complex/technical concepts in creative and clear ways. You’ve written short-form and long-form content, and can point to examples of your writing.
Super Creative: You know how to think big and connect with people in new, innovative ways with your content without compromising attention to detail. We’ve got a creative team and we embrace big ideas, big swings, and killer execution.
Interpersonal Skills and Confidence: With your hands on the pulse of an entire market segment and our product content, you’ll need to have a clear vision with conviction for how we present our products to the world. And you’ll need to be able to communicate that to stakeholders internally.
Experience Connecting Marketing Strategy to Content: You’re able to balance product marketing concepts like company positioning with product-centric messaging to create great things – from writing up high-level selling strategies and producing sales enablement material to getting in the weeds and fueling product launches with creative content.
Why Tennr?
Drive Impact: one of our company values is Cowboy, meaning you set the pace. You won’t just talk about things, you’ll get them done. And feel the impact.
Develop Operational Expertise: learn the inner workings of scaling systems, tools, and infrastructure
Innovate with Purpose: we’re not just doing this for fun (although we do have a lot of fun). At Tennr, you’ll join a high-caliber team maniacally focused on reducing patient delays across the U.S. healthcare system.
Build Relationships: collaborate and connect with like-minded, driven individuals in our Chelsea office 4 days/week (preferred)
Free lunch! Plus a pantry full of snacks.
Benefits
New, spacious Chelsea office
Unlimited PTO
100% paid employee health benefit options
Employer-funded 401(k) match
Competitive parental leave