Product Marketing Manager (Hybrid- Austin, TX)

Product Marketing Manager

Location: Austin, TX (Hybrid)

About Us

Togetherwork is a $250M recurring revenue SaaS business with over 33 software applications serving 12+ vertical markets. We exist to help communities, organizations, and businesses thrive by delivering software solutions tailored to their unique needs.

With our new headquarters on South Congress in Austin, TX, we are entering an exciting phase of growth. We work hard and play hard. We love our customers, we innovate with purpose, and we won’t stop until we’ve delighted every client across the diverse ecosystem we serve.

About The Role

As the Product Marketing Manager for key vertical(s) software products, you will be the expert on your target market, positioning, competitive landscape and how to best position the product in the market. This role is responsible for defining the go-to-market (GTM) strategy, developing core product positioning and messaging, and driving the successful adoption and revenue growth for the software solution within your assigned vertical(s). You will serve as the essential link between the Product, Sales, and Marketing teams, ensuring our product story resonates with target-specific buyers and achieve product revenue targets.

What You’ll Do

• Vertical Market Expertise: Become the authoritative source on your vertical, including its unique challenges, key features to highlight, competitive solutions, and buyer personas.
• Go-to-Market (GTM) Strategy: Develop and execute comprehensive GTM plans for new product launches, features, and major releases tailored for the vertical, including pricing,
• packaging, and launch success metrics.
• Messaging and Positioning: Create compelling, differentiated, and value-based messaging and positioning that clearly articulates the benefit of our software to buyers within the
• specific vertical market.
• Content Development: Define and create content across the buyer's journey (e.g., case studies, demos, website content, and sales enablement.
• Work with Sales Enablement: Work closely with sales enablement team to provide complete suite of sales tools, including presentations, vertical-specific pitch decks, competitive
• intelligence, and product demos to equip the Sales and BDR teams.
• Demand Generation Support: Partner with the Growth Marketing team to ensure marketing activities and events are targeted, relevant, and effective at driving pipeline within the
• vertical.
• Performance Analysis: Track, analyze, and report on the GTM success metrics, competitive performance, and market penetration within the vertical to inform future product and
• marketing strategy.

What You'll Bring

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software environment.
• Proven success in developing and executing go-to-market strategies that drive measurable business results.
• Exceptional written and verbal communication skills, with a proven ability to distill complex technical concepts into clear, concise, and compelling marketing narratives.
• Strong analytical and strategic thinking, with experience using data to inform decisions and drive alignment across cross-functional teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience working cross functionally with Sales and Product teams.

Why This Role

Impact: Shape how our products are positioned and experienced by customers.
Collaboration: Partner with product and business leaders to influence roadmap and strategy.
Ownership: Lead go-to-market efforts from concept to measurable adoption and retention impact.
Flexibility: Hybrid role based in Austin, TX (minimum 3 days/week onsite).

Compensation & Benefits

Benefits:

• Medical, dental, and vision insurance options

• 100% employer-paid short/long-term disability

• Basic Life Insurance

• 401(k) with 100% company match

• Flexible paid personal/vacation time built on mutual trust and accountability

• 10 sick days annually

• 9 company-paid holidays

• 6 weeks paid parental leave

Inclusion and Diversity

Togetherwork is an Equal Employment Opportunity Employer. We value diverse backgrounds, experiences, and perspectives. Employment decisions are made without regard to race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category under applicable law.

Why You’ll Love Working Here

At Togetherwork, you’ll help shape the backbone of a business serving millions of users across dozens of industries. You’ll have the opportunity to:

• Build a new platform organization from scratch and define its culture, systems, and operating model.

• Lead innovation in AI, payments, and data enablement across a diverse SaaS portfolio.

• Partner with a highly engaged executive team and influence the long-term technology vision.

• Drive measurable business impact through platform modernization, scalability, and shared service adoption.

• Be part of a collaborative, fast-paced culture that values transparency, accountability, and purpose-driven leadership.

Interview Process & Expectations
Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual’s judgment, problem-solving approach, and communication.