Senior Associate, Content

Job Description:

We are looking for a highly motivated Content Manager to lead our content strategy and generate content pages. The ideal candidate has deep experience in SEO, content marketing, and is passionate about cryptocurrency and blockchain technology. This role will be responsible for developing and managing content that drives organic traffic and improves engagement across our platform.

Responsibilities:

Content Strategy & Planning:

• Develop and implement a content strategy aimed at increasing organic traffic to the platform’s blog, educational pages, and other content assets.
• Research and identify trending topics and key SEO opportunities within cryptocurrency, blockchain, and DeFi to create content that resonates with target audiences.
• Create and maintain a content calendar, ensuring a steady flow of fresh, high-quality content aligned with our brand and SEO goals.

Content Creation & Optimization:

• Write high-quality, SEO-optimized content, including blog posts, articles, guides, and landing pages.
• Draft compelling and conversion-driven copy for paid ads (Google Ads, social media ads, etc.), ensuring alignment with marketing goals and target audience preferences.
• Develop engaging campaign descriptions for email marketing, social media promotions, and landing pages to drive leads and conversions.

Qualifications:

• 3+ years of experience in content management, SEO, or digital marketing, ideally within the tech, finance, or cryptocurrency industry.
• Proven track record of increasing organic traffic through SEO and content strategies.
• Excellent writing and editing skills, with the ability to create high-quality content that is both informative and engaging.
• Ability to multitask, prioritize, and manage multiple projects in a fast-paced environment.
• Passion for cryptocurrency and blockchain technology with an understanding of the latest trends and developments in the space.
• Strong understanding of on-page and off-page SEO tactics and how they contribute to content traffic growth.

Preferred:

• Experience in the cryptocurrency industry or a keen interest in blockchain technologies.
• Familiarity with content marketing best practices and an understanding of conversion-driven content.
• Experience with content promotion via social media or partnerships with influencers/publications.