Senior Content & Growth Marketing Lead

Senior Content & Growth Marketing Lead

About AccelOne

AccelOne is a nearshore software development partner serving clients across the U.S. and Latin America. Our senior-level teams integrate seamlessly with client organizations, delivering high-quality engineering, design, and AI-enabled solutions powered by transparency, collaboration, and cultural alignment.

We believe exceptional digital products come from expertise, communication, and trust - and our Marketing team plays a central role in bringing that story to the world.

About the Role

We are seeking a modern, AI-powered marketer who is equal parts strategist, creator, storyteller, analyst, and operator - someone who can seamlessly move between high-level brand narrative, hands-on content creation, and data-driven growth execution.

This hybrid role blends growth marketing, full-spectrum content creation, and AI-driven workflow innovation to elevate AccelOne's presence across LinkedIn, YouTube, paid channels, email, SEO/SEM, and the corporate website.

This person will:

• Shape our brand narrative across all four strategic content pillars (AI & Innovation Leadership, Client Success Stories, Nearshore Culture, Industry Insights).
• Produce a wide variety of high-performing content formats, including video scripts, interviews, short-form clips, carousels, long-form LinkedIn pieces, thought leadership posts, infographics, written case studies, and social-first creative.
• Execute data-backed, multi-channel growth campaigns across LinkedIn, YouTube, SEO/SEM, email nurture, paid media, and website optimization.
• Build, refine, and optimize AI-assisted workflows for content production, repurposing, editorial planning, automation, competitive intelligence, and performance analysis.
• Work closely with Sales, Leadership, and cross-functional teams (Design, Product, Talent, Engineering) to strengthen pipeline generation, reinforce brand authority, and ensure message alignment.

This role is ideal for a marketer who loves crafting stories, excels in hands-on content creation across multiple formats, and is energized by using AI and modern tools to scale creativity, efficiency, and impact.

Key Responsibilities

Content Leadership & Creation

• Own the end-to-end content strategy, including editorial planning, storytelling, distribution, and repurposing across formats.
• Develop and produce a wide range of LinkedIn-native and B2B social content, including:
  • Video content (interviews, scripts, short-form clips, panels, explainers)
  • Written thought-leadership pieces, long-form LinkedIn articles, insights posts
  • Carousels, mini-slideshows, and visual storytelling posts
  • Infographics, data visuals, frameworks, and process breakdowns
  • Written case studies, client stories, technical narratives, and postmortems
  • Short-form insights, POV posts, and news reactions (AI, tech, industry trends)
  • Content repurposing from interviews, webinars, panels, and client sessions
• Co-create content series aligned to AccelOne's four content pillars (AI & Innovation, Client Success Stories, Nearshore Culture, Industry Insights).
• Collaborate closely with SMEs (CTO, engineering, UX, data, leadership) to translate technical knowledge into compelling narratives accessible to executives and practitioners.
• Ensure consistent brand voice, tone, message alignment, and visual standards across all content, in accordance with AccelOne's Brand Guidelines.
• Develop modular content templates for fast production (scripts, carousels, articles, social copy, case study layouts).

Growth & Digital Marketing Execution

• Plan and manage multichannel campaigns, including SEO, email sequences, paid media (Google Ads, Meta), and LinkedIn.
• Increase awareness, traffic, and qualified pipeline using data-backed experimentation and performance analysis.
• Build dashboards, measure marketing KPIs, and report insights to leadership.
• Partner closely with Sales to align messaging, improve MQL → SQL flow, and strengthen demand generation systems.

AI-Enabled Marketing Operations

• Implement AI workflows for:
  • Content ideation, scripting, and editing
  • Market research & competitor monitoring
  • Marketing automation & personalization
  • Video editing support (AI tools for transcript-based cutting, captioning, repurposing)
• Drive innovation in how AccelOne uses AI for modern marketing delivery.
• Optimize automation within HubSpot/Salesforce, CRM, email nurture, and lead scoring.

Brand, Process & Cross-Functional Collaboration

• Ensure strong brand consistency across the website, social, sales assets, and multimedia content.
• Collaborate with external vendors, freelancers, and internal teams (Design, Talent, Leadership).
• Strengthen SOPs, campaign playbooks, content calendars, and AI-supported workflows.

Requirements (Must-Have)

• 4+ years in B2B digital marketing, growth, or content marketing, ideally in tech, SaaS, or digital services.
• Strong portfolio demonstrating content creation across formats (video, written, social, carousels, storytelling).
• Hands-on experience planning and executing multichannel campaigns (SEO, SEM, paid media, email, social).
• LinkedIn-first content and distribution expertise.
• Proficiency with LinkedIn Campaign Manager, Meta Ads, Google Ads, and similar performance tools.
• Experience using AI marketing tools (e.g., ChatGPT, Claude, Jasper, Perplexity, Runway, Descript,+) in daily workflows.
• Experience with branding initiatives, including brand refreshes, visual narrative development, or company website projects.
• Background working in video content, social media production, editorial workflows, or multimedia content repurposing.
• Familiarity with motion graphics, video editing, and/or AI-driven creative tools.
• Strong experience with Notion, Miro, Figma, Canva, ClickUp, or equivalent collaboration tools.
• CRM & marketing automation proficiency (HubSpot, Salesforce or similar).
• Strong analytics capability (GA4, dashboards, KPIs) with metrics-based decision making.
• Experience working with cross-functional teams (Sales, Product, Design, Talent).
• Excellent communication and writing skills for business, storytelling, and technical translation.
• Advanced or bilingual English.

Nice to Have

• Experience in nearshore software development, IT consulting, or outsourcing environments.
• Knowledge of UX, user research, journey design, or product storytelling.
• Experience managing agencies, freelancers, or multi-vendor content operations.
• Past involvement in thought leadership programs (exec ghostwriting, panels, webinars) or industry vertical marketing.

Soft Skills

• Creative storyteller who can turn complex concepts into clear, compelling multimedia content.
• Growth mindset with strong ownership and drive for measurable results.
• Strategic thinker with strong execution rigor.
• Collaborative, positive communicator capable of aligning multiple stakeholders.
• Able to thrive in remote, distributed, cross-cultural teams across the Americas.

Why Join AccelOne

• Work with an international team delivering AI innovation, enterprise solutions, and world-class software.
• A culture built on transparency, collaboration, and trust.
• Your contributions will directly shape our marketing engine, voice, and pipeline-driven results.
• Room to experiment, deploy new AI tools, and innovate in modern marketing execution.
• A people-first company committed to growth, learning, and excellence.