Senior Demand Generation Manager - Expansion
About Tekmetric
Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better.
Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.
Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset.
But we’re not just building software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.
Come build with us. Join the journey. Shape the future of auto repair.
Working the Tekmetric Way
At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together.
We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here.
We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders.
Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you.
At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.
About Tekmetric
Tekmetric, a leading auto repair technology company, improves auto repair shops through the relentless pursuit of innovation. Tekmetric’s cloud-based shop management solution, including a shop management system, integrated payments, technology integrations, and real-time data, empowers auto repair shops nationwide. With Tekmetric, shop owners can create transparency, enhance productivity, increase profitability, and deliver a superior customer experience for vehicle owners.
Founded in Houston, Texas in 2015, Tekmetric has been providing reliable, fast customer service to shops from day one. Here at Tekmetric, our team is growing quickly but our service philosophy of listening to customers still remains a core value.
We’re looking for hungry candidates to help us strengthen our industry-leading team. We’re building our software to be more intuitive. We’re building more integrations that make our customers’ lives easier. We’re building better internal processes to make our globally distributed organization run more smoothly. We’re building stronger relationships with the best and brightest partners in our industry.
Our customers love our products. We love serving them. And we love the journey we’re on together.
Come build with us!
What You’ll Do
Tekmetric is seeking a Senior Demand Generation Manager, Expansion to drive growth by targeting existing customers for additional products and services. This role is focused on helping our current customer base expand their use of Tekmetric solutions, while also providing opportunities to explore product-led growth initiatives in collaboration with the product team. While prior expansion-specific experience is helpful, candidates with strong demand generation skills targeting new prospects can successfully adapt to this role.
- Develop and execute integrated marketing plans aimed at customer expansion, cross-sell, and upsell opportunities in collaboration with demand generation, sales, and product teams.
- Plan and implement multi-touch, multi-channel campaigns across all stages of the customer journey, leveraging webinars, events, email, social media, SEM, display advertising, retargeting, and content syndication.
- Identify and nurture expansion opportunities within existing accounts using data-driven strategies, targeting customers most likely to adopt new products or features.
- Collaborate with the product team to drive product-led growth campaigns, including feature launches, in-app messaging, onboarding programs, and product education initiatives.
- Monitor campaign performance metrics, such as MQLs, SQLs, and expansion opportunities, to ensure lead volume and funnel efficiencies meet sales pipeline goals.
- Apply an experimentation mindset to continuously test, learn, and optimize campaigns for improved ROI.
- Coordinate webinars and tradeshow activations to support customer engagement and expansion initiatives.
- Provide guidance and enablement materials for Sales and Sales Development teams to support outreach and expansion efforts.
- Partner with internal teams including sales, product marketing, and design to align campaigns with business objectives and ensure seamless execution.
What You'll Bring:
- 5-8 years of marketing experience with a focus on driving demand through lifecycle marketing.
- Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement.
- Deep understanding of the demand waterfall and conversion optimization strategies.
- Experience planning and executing campaigns that target expansion opportunities or similar strategic accounts is a plus.
- Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively.
- Excellent cross-functional collaboration, project management, and influencing skills.
- Experience using HubSpot or other marketing automation platforms for campaign management.
- Experience creating brand messaging aligned with assets and campaigns.
- Curiosity and ability to work alongside the product team to develop product-led growth strategies is highly desirable.
Why You'll Love Working With Us
Health & Wellness That Have You Covered:
- Enjoy the flexibility of remote work
- Competitive base salaries that reflect your value.
- Generous Paid Time Off, because we know you do your best work when you're well-rested.
- Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
- Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
- Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
Investing in Your Future (and Present):
- 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
- Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
- Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
- After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
- Keep growing with support for continuing education - we’re invested in your development.
Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!
Tekmetric is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.