Senior Digital Marketing Analyst
About us
We’re the team behind digital retailer Very.
Our purpose, helping families get more out of life, powers everything we do.
And we want our people to get more out of life too! If you’re high-performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go.
If you love making a difference, you’ll love making it sparkle for millions of Very customers. ✨
About the Role
As a Senior Digital Marketing Analyst, you’ll be a key player in shaping how we measure and optimise our marketing performance. You’ll work across Paid Search, Paid Social, Affiliates, CRM and other digital channels, using data to tell compelling stories and drive smarter decisions.
This isn’t just about reporting numbers – it’s about unlocking insights to drive performance and influence strategy. You’ll partner with marketing and commercial teams to ensure every pound we spend delivers maximum impact.
What You’ll Be Doing
- Analyse & Optimise: Evaluate the effectiveness of digital marketing campaigns across acquisition and retention channels.
- Data Storytelling: Extract and manipulate data from varied sources, both internal and external, to build and comprehensive data backed story.
- Commercial Impact: Influence marketing and commercial teams to optimise spend and strategies based on data-driven insights.
- Advanced Measurement: Utilise marketing mix models, attribution frameworks, and incrementality tests to understand channel impact.
- Reporting & Automation: Create automated dashboards and self-serve tools using BI platforms Power BI and Google Data Studio.
- Knowledge Sharing: Mentor and upskill team members on Digital Marketing and associated measurement.
What We’re Looking For
- Advanced experience in Digital Marketing Effectiveness within ecommerce.
- Strong understanding of performance marketing channels and the conversion funnel.
- Expert in Google Stack (GA4, Google Ads, SA360, Big Query) and platforms like Meta Ads Manager.
- Competent in SQL, Excel.
- Excellent communicator, able to present insights clearly to technical and non-technical stakeholders and drive impact.
- Collaborative and passionate about knowledge sharing and team development.
Some of our benefits
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- LinkedIn Learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
How to apply
Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.
What happens next?
Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.
You can expect a two-stage interview process for this position:
First Stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
Second Stage - A 1 hour face to face formal task based interview where you can also expect both competency and technical questions.
As an inclusive employer please do let us know if you require any reasonable adjustments.
If you'd like to know more about our interviews, you can find out here.
Diversity, inclusion and equal opportunities
We’re building a culture of everyday inclusion, and welcome applications from anyone who believes they can do the job. We don’t discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.
We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply, interview, or perform a role, let us know via talentacquisition@theverygroup.com. We’ll be happy to support you.
We’re proud to be a Disability Confident Committed Employer and have nine brilliant colleague networks - including DAWN (Disability Awareness at Very) and Think (Neurodiversity at Very) - that are helping us make Very an even more inclusive place to work.