Senior Director, Commercial Strategy, Direct-to-Consumer
At Sony Music’s direct-to-consumer (D2C) business unit, we are building the future of artist-to-fan commerce. The Senior Director, Commercial Strategy – Direct-to-Consumer is a senior leader within Sony Music’s D2C organization, embedded day-to-day with a designated label.
This role is responsible for owning artist-level D2C commercial strategy, translating Sony Music’s D2C frameworks into executable, label-specific plans that drive sustainable revenue growth, fan engagement, and campaign discipline. The role remains accountable to central D2C leadership and operates as part of Sony’s unified D2C commercial strategy function while being embedded into the label
What you'll do:
- Execute Sony Music’s D2C commercial strategy within an embedded label environment.
- Lead artist and release-level D2C commercial planning across the campaign lifecycle both for developing artists and established artists.
- Develop customized D2C strategies aligned to artist brand, fan segmentation, and D2C standards.
- Define campaign scope, timelines, pricing inputs, and commercial guardrails.
- Identify and evaluate new D2C product concepts and monetization opportunities.
- Partner with analytics and finance teams on forecasting, projections, and performance tracking.
- Integrate D2C initiatives into broader label marketing and digital campaigns.
- Serve as the primary commercial strategy liaison between Sony Music D2C and label stakeholders.
- Ensure consistent application of Sony Music’s D2C tools, platforms, product and tech, and reporting frameworks.
- Proactively identify risks and resolve issues to ensure on-time, on-budget execution.
Who you are:
- 10+ years of experience in the creative industry with a strong focus on Direct-to-Consumer and ecommerce.
- Proven experience planning and executing D2C campaigns in a release-driven environment.
- Strong commercial judgment with the ability to balance creativity and financial discipline.
- Comfortable operating in matrixed organizations with dual reporting lines.
- Highly analytical and data-driven, with experience partnering with insights and finance teams.
- Customer- and fan-centric mindset with sensitivity to artist brand integrity.
- Passionate about consumer products, collectibles, and creative commerce.
- Adaptable, flexible, and comfortable working in fast-paced environments.
What we give you:
- Opportunity to shape the future of Sony Music’s global D2C strategy.
- High-visibility role partnering closely with artists, labels, and senior leadership.
- Collaborative, innovative environment at the intersection of music, technology, and commerce.
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy for Australia or New Zealand before beginning the application process as you will need to agree to the terms of the policy before submitting your information.