Senior Director of Marketing
Symmetrio is actively recruiting for a Sr. Director of Marketing--US for our customer, a global start-up medical device company. The position is a strategic, results-driven leader responsible for defining and executing the U.S. commercial marketing strategy for a growing medical device portfolio. This role will drive market adoption, brand positioning, demand generation, and revenue growth across hospital, ASC, and physician office settings.
This leader will partner closely with Sales, Product Management, Clinical, Regulatory, and Executive Leadership to translate market insights into scalable commercial success. OTE for this position will be 175K base salary plus bonus.
Key Responsibilities
- Lead and execute the U.S. marketing strategy across product launches, lifecycle management, branding, and demand generation
- Develop integrated marketing plans aligned with U.S. sales objectives, revenue targets, and market expansion goals
- Own positioning, messaging, and value propositions for clinical, economic, and operational stakeholders
- Drive go-to-market strategies for new product introductions, including pricing, segmentation, and channel strategy
- Oversee field marketing, sales enablement tools, KOL engagement, congress strategy, and clinical evidence promotion
- Partner with Sales leadership to support pipeline growth, territory effectiveness, and competitive differentiation
- Manage and mentor a high-performing U.S. marketing team while collaborating with global marketing counterparts
- Analyze market trends, competitive intelligence, and customer insights to inform strategy and investment decisions
- Ensure all marketing activities comply with regulatory, legal, and quality standards
Requirements
Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred
- 10+ years of progressive marketing experience within medical devices, diagnostics, or healthcare technology
- Proven success leading U.S. commercial marketing teams and supporting complex B2B sales organizations
- Deep understanding of U.S. healthcare markets, reimbursement dynamics, and clinical selling environments
- Strong experience with product launches, portfolio marketing, and sales enablement
- Demonstrated ability to influence cross-functional and executive stakeholders
- Data-driven, strategic thinker with strong execution discipline
Location Requirement
This role must be based in the San Diego metropolitan area and requires regular onsite collaboration with executive leadership and cross-functional teams.