Senior Executive/Assistant Manager, Digital, Ecommerce & CRM, SEAO Region (1 Year Contract)

DUTIES & JOB RESPONSIBILITIES

1.  HQ Requests, Launches & Best Practice Reporting 

• Lead quarterly planning sessions with HQ to align on global brand performance, market trends, campaign roll-outs and strategic updates. 

• Consolidate and communicate regional media performance data, content best practices and upcoming campaign requests to HQ. 

• Prepare and distribute product launch bulletins, ensuring regional teams are briefed on all digital, ecommerce and CRM activation plans. 

• Adapt global/SEAO regional assets to reflect local market best practices and performance learnings. 

2.  Paid Media Planning & Management 

• Own the annual paid media planning cycle and conduct monthly performance reviews across all SEAO markets (SG, MY, ID, TH, AU). 

• Develop and update monthly/quarterly paid media plans in alignment with brand launch calendars. 

• Lead end-to-end execution of paid media campaigns for SG, TH and AU — from brief and media plan review to ad previews and go-live — coordinating with local teams and agencies. 

• Produce monthly post-campaign reports (PCR), including performance analysis and actionable recommendations. 

• Note: Local asset adaptation to be managed at market level. 

3.  Sephora Omnichannel 

• Prepare and manage launch assets and content for all Sephora SEA campaigns. 

• Manage always-on content updates in close collaboration with the Sephora SEA team, overseeing end-to-end execution from brief to go-live. 

• Plan and support CRM Marketing Services for the Sephora channel, including asset preparation and ongoing performance review. 

4.  Brand Website Management (SG, MY, ID, TH, AU) 

• Oversee the timely update of brand websites across all five SEAO markets for new product launches, including homepage features, campaign pages and product detail pages (PDPs). 

• Manage content mechanics and setup to ensure seamless consumer journeys across markets. 

• Handle ad hoc market requests including lead generation forms and booking/event mechanics for all five markets. 

• Produce quarterly website health performance reports, tracking key metrics and recommending improvements. 

5.  Australia Retailer Ecommerce 

• Manage ecommerce presence across AU retail partners including Adore Beauty, City Perfume, The Iconic, Heinemann and David Jones. 

• Maintain and update assortment mastersheets for each individual retailer. 

• Prepare and deliver retailer digital assets including banners and thumbnails for all activations. 

• Manage bi-annual staff allowance asset preparation and consolidate ad hoc visibility reporting across AU retail partners. 

6.  CRM & Customer Engagement 

• Conduct annual CRM data reviews and lead strategic planning to grow and nurture the regional consumer base. 

• Manage EDM programmes across SG, MY, ID, TH and AU, including: 

• Planning and localisation of trigger email sequences. 

• Campaign launch localisation (5–6 EDMs per launch cycle). 

• Briefing, testing and ad hoc communications setup on Salesforce. 

• Monthly review of trigger email performance 

• Quarterly campaign performance reviews. 

• Manage WhatsApp Business activations for MY and ID, including asset review and campaign blast setup on Salesforce. 

7.  Marketplace Ecommerce — Lazada & Shopee 

• Lead quarterly mega-campaign planning for Lazada (SG, MY, ID) and Shopee (VN), using SG mechanics as the master framework. 

• Review and provide direction on individual market planning and sales targets. 

• Liaise with the LEAP team, and consolidate and review results and post-campaign analysis across all markets. 

• Note: Local asset adaptations to be managed at market level. 

8.  Ecommerce Tracking & Reporting 

• Maintain and update the monthly ecommerce sales tracker, ensuring data accuracy across all SEAO markets and retail channels. 

• Identify emerging trends and share actionable learnings with internal stakeholders to inform future planning. 

Qualifications

PROFILE 

• Entrepreneurial mindset with strong business acumen and a results-driven approach. 

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. 

• Excellent communication, stakeholder management and interpersonal skills, with proven ability to collaborate across markets and functions. 

• Passionate, self-motivated and comfortable working independently in a fast-paced, multicultural environment. 

• Collaborative team player with a positive, can-do attitude. 

REQUIREMENTS 

• University degree in a relevant discipline (Marketing, Digital, Business or equivalent). 

• Minimum 4–5 years of experience in digital marketing, ecommerce and/or CRM, preferably within the SEAO region. 

• Experience in the Luxury Beauty or FMCG industry is a strong advantage. 

• Hands-on experience with paid media execution, CRM platforms (Salesforce preferred), and ecommerce marketplace management. 

• Proficiency in English is required; proficiency in an additional SEAO language is a plus. 

• Strong digital marketing background including content strategy, social media, and performance analytics. 

• Position is based in Singapore.