Senior Field Marketing Manager
At Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations.
Sanity recently raised an $85M Series C led by GP Bullhound and is backed by leading investors including ICONIQ Growth, Threshold Ventures, Heavybit, and Shopify, as well as founders from Vercel, WPEngine, Twitter, Mux, Netlify, and Heroku. This funding has positioned Sanity for accelerated growth, and we're looking for ambitious people to join us on this journey.
About the role
We're looking for a Senior Field Marketing Manager to own and execute our industry events and partner events strategy. You'll be the driving force behind Sanity's presence at key industry conferences, developer events, and partner summits that connect us with technical decision-makers across the web, content, and AI landscape.
This role sits at the intersection of marketing, sales, and partnerships. You'll work closely with sales to develop pre- and post-event strategies that turn event presence into qualified pipeline. You'll partner with our partnerships team to build and scale co-marketing events that enable our agency and technology partners to drive enterprise deals.
The ideal candidate has experience running large-scale industry events and partner programs with significant budgets, and knows how to translate event investment into measurable pipeline outcomes.
What you'll do
Own the industry events strategy: Plan, execute, and optimize our presence at major industry conferences, AI conferences, and developer events (AI devWorld, JS Nation, VercelAI, React/Vite, CascadiaJS AI, D-Congress, Emerce Day, and more)
Collaborate on partner events: Work with the partnerships team on co-marketing events including Partner Summits and agency-driven events
Lead pre/post-event sales alignment: Develop comprehensive strategies with sales to maximize event ROI, from targeted outreach before events to follow-up campaigns that convert attendees to pipeline
Manage overall field marketing budgets: Oversee event budgets in the $1M+ range annually, optimizing spend against pipeline generation and MQL targets
Measure and report on impact: Track event performance against S2 generation, MQL targets, and pipeline contribution. Use data to continuously improve event selection and execution
Directed end-to-end on-site logistics, managing real-time execution and serving as the central liaison between organizers and sponsors to guarantee operational excellence.
Who you are
7+ years of experience in field marketing, event marketing, or demand generation, with a focus on industry events
Proven track record managing large event portfolios with large budgets
Experience in the web, content management, developer tools, or AI space. You understand the ecosystem and the audiences we're targeting.
Strong sales alignment skills, you know how to partner with sales teams to turn event presence into qualified pipeline
Experience at a growth-stage or enterprise company with sophisticated GTM motions
Data-driven mindset, you measure everything and optimize based on results
Excellent project management skills, you can juggle multiple events, vendors, and stakeholders simultaneously
Willingness to travel, this role requires regular travel to events across the US and internationally
Located in the Continental United States
Nice to have
Experience marketing to developers and technical decision-makers
Background at a CMS, DXP, or content-focused company
Experience with executive event programs and C-level audience engagement
Familiarity with ABM strategies and account-based event marketing
What we can offer
A highly-skilled, inspiring, and supportive team
Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
A global, multi-culturally diverse group of colleagues and customers
Comprehensive health plans and perks
A healthy work-life balance that accommodates individual and family needs
Competitive stock options program and location-based salary
Who we are
Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.
Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.
You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here!
Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.