Is the Senior Manager, Consumer Insights role at Dailywire remote?

The Senior Manager, Consumer Insights role at Dailywire is an on-site position located in Nashville, TN.

How do I apply for the Senior Manager, Consumer Insights position at Dailywire?

You can apply for the Senior Manager, Consumer Insights position at Dailywire directly through HireHere. Click the "Apply" button on the job listing to be taken to the application page.

Senior Manager, Consumer Insights

DailywireNashville, TN2w ago

Daily Wire is hiring a Senior Manager of Consumer Insights to own how we understand our audience and ensure that understanding meaningfully shapes what we build, publish, and improve. This role is about turning real audience insight into better decisions across products, programming, marketing, and the member experience.

This is not a one-off research role. You will design and run a continuous, year-round consumer learning program and set the standard for how insight is generated, interpreted, and applied across the company. You will be expected to bring strong qualitative expertise, practical quantitative literacy, and sound judgment about what the data can and cannot tell us.

Reporting to the Director of Data Science and Analytics and working across Product, Content, Marketing, and senior leadership. Your job is not just to collect data, but to make it useful. That means choosing the right methods for the question, managing tradeoffs in time, sample size, and bias, and translating findings into clear narratives that help teams make better decisions.

What You’ll Do

Design and lead a year-round consumer research program that produces clear, decision-ready insights across podcasts, original programming, platform features, marketing, and the member experience

Own our qualitative research strategy end-to-end, including interviews, focus groups, diary studies, concept testing, and targeted deep dives

Design and oversee surveys and mixed-method research, making thoughtful choices around sampling, bias, and confidence levels

Build, manage, and evolve beta and research communities, including recruitment, segmentation, incentives, and ongoing engagement, while avoiding over-reliance on convenience or super-user samples

Advise teams on what conclusions are supported by the data and where uncertainty remains, with clarity and intellectual honesty

Decide when research should be conducted in-house versus externally and manage research vendors, budgets, and timelines without sacrificing rigor

Synthesize research into clear, compelling narratives and present insights to senior leaders in a way that drives real action

Set and maintain a high bar for research rigor, methodology, and ethical standards across all consumer insights work

What We’re Looking For

5 to 8 years of experience in consumer insights, user research, or a related field

Deep, hands-on experience with qualitative research methods and strong instincts for when qualitative, quantitative, or mixed approaches are appropriate

Strong quantitative literacy, including survey design, sampling considerations, and interpreting imperfect or uneven data sets

Proven experience managing external research vendors and budgets

Background in media, technology, or subscription businesses strongly preferred

Clear, confident communicator who can explain insights, limitations, and tradeoffs to senior stakeholders

Strong judgment, organizational skills, and a practical, outcome-focused mindset

Comfort working cross-functionally and influencing decisions at multiple levels of the organization

This role plays a critical part in shaping what we build and why. You will help ensure that audience understanding is not episodic or performative, but embedded in how decisions get made. If you care about rigor, clarity, and impact, and you want your work to influence real outcomes, this role is built for that.

To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!

CALIFORNIA APPLICANT PRIVACY NOTICE

Senior Manager, Consumer Insights

What You’ll Do

What We’re Looking For

People also search for