Senior Marketing Automation Specialist

Do you thrive at the intersection of strategy, systems, and scale? Do you have deep hands on experience architecting and optimizing automation platforms, particularly HubSpot, to support complex multi channel journeys? Are you analytically rigorous, able to translate lifecycle and campaign data into actionable insights that drive continuous improvement? Do you enjoy working with a wide range of stakeholder teams to turn business needs into scalable workflows, integrations, and well governed systems? If so, this role could be an exceptional fit for you.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX Africa is seeking a Senior Marketing Automation Specialist to architect, scale, and continuously optimize the automation systems that power the organization’s customer and stakeholder journeys. This role sits within the Sales and Marketing Automation team as a shared service function and partners closely with teams across the business to design scalable CRM processes, workflows, and integrations.

You will own and evolve the HubSpot ecosystem, ensuring data integrity, operational efficiency, and measurable impact across campaigns, lifecycle management, and internal enablement.

Specific Responsibilities

• Own and optimize HubSpot CRM as the central platform supporting lead management, lifecycle journeys, and engagement across the business
• Design and implement multi channel automation strategies including email, WhatsApp, SMS, and other engagement channels
• Architect and maintain data flows and integrations between HubSpot and internal and external systems such as Salesforce, Jotform, and custom platforms
• Establish and enforce data hygiene, segmentation, governance, and compliance standards to ensure reliable and actionable CRM data
• Partner with stakeholder teams across Marketing, Sales, Community, Learning, Engineering, and Operations to translate business needs into scalable automation solutions
• Build, maintain, and evolve dashboards and reporting frameworks that surface performance, pipeline health, and lifecycle insights
• Lead training, documentation, and enablement initiatives to drive strong platform adoption and consistent best practices
• Act as an internal consultant and thought partner on automation strategy, continuously identifying opportunities for improvement and innovation
• Stay current with emerging automation and AI capabilities and recommend enhancements that improve efficiency and engagement

Skill Requirements - Essential

• At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or RevOps roles
• Expert level experience with HubSpot and/or similar CRMS, including hands on configuration, workflows, reporting, and data architecture
• Proven ability to design and manage complex automation programs across multiple audiences and regions
• Strong understanding of data governance, privacy, and compliance frameworks including GDPR, CAN SPAM, and consent management
• Demonstrated ability to translate business strategy into scalable system architecture and automation solutions
• Strong analytical skills with experience building dashboards and deriving actionable insights from CRM data
• Ability to work cross functionally and manage multiple stakeholder priorities in a dynamic environment

Skill Requirements - Preferable

• HubSpot certifications including Marketing Hub, HubSpot Admin, or Operations Hub
• Experience with system integrations, API based workflows, or middleware tools such as Zapier or Make
• Exposure to Salesforce or other enterprise CRM platforms
• Experience operating as part of a center of excellence or shared services automation team
• Familiarity with automation driven enablement, documentation, and change management practices

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Employment Type

This role is full-time.

Work Hours

The required work hours are 40hrs per week. 

Preferred Time Zones

The preferred time zones are flexible.

Due to the considerable amount of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential. As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.