Senior Marketing Executive (Conversion)
Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on-site and in-app to acquire new customers. It affects both the volume of users we can acquire as well as our ability to keep customers for longer, and thus is essential for our future success.
The Senior Marketing Executive supports subscription acquisition initiatives by thoroughly understanding our audiences, identifying quality segments and spotting opportunities to move faster. Working collaboratively with multiple teams to ensure consistency and delivery, they live and breathe data, identify conversion improvement opportunities and run end-to-end testing programmes to generate solid learnings. They are curious by nature and are motivated by digging into the detail to identify hidden opportunities. They can interpret findings simply and concisely, and can pivot quickly in a fast moving working environment.
Key Responsibilities
- Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities
- Analyse web and app engagement insights and surface opportunities to drive growth by thoroughly understanding customer behaviour
- Set up, run and assess the performance of on-site tests across all the acquisition journeys
- Be the expert and manage the acquisition content management systems
- Implement and run periodic campaigns to deliver volume and revenue goals
- Be the “glue” between internal teams to ensure that subscription conversion initiatives are implemented on time and to a high degree of accuracy, and thoroughly tested post-launch
- Support the delivery of daily, weekly and monthly conversion reporting by audience segment, journey and touchpoint
- Specify the tracking requirements for tests by working closely with the Optimisation team, monitoring impacts during and sharing results post-test with observations and actionable recommendations
- Be the Conversion team's go-to person for data insights and the expert in using reporting tools.
- Work hand-in-hand with the Insights and Product teams to define effective tracking solutions for tests and current conversion blind spots
Requirements
- High level of data literacy and demonstrable analysis skills
- Strong stakeholder management skills
- Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools.
- Excellent communicator, both written and verbal
- Highly proficient in using Microsoft Excel & Google Suite Products
Benefits
The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.
Training and development
With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Our commitment to inclusion
At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.
To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.