The Daily Wire is seeking a Paid Media Specialist – Google Ads & Bing Ads to execute and optimize paid media campaigns that drive audience growth and engagement across our platforms. This role is responsible for hands-on management of Google Ads and Microsoft/Bing campaigns across Search, YouTube, Performance Max, Display, and Discovery, using data-driven strategies to maximize performance, efficiency, and scale in a fast-paced media environment.
Primary Responsibilities
Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platformsBuild and maintain campaigns, including audience setup, conversion tracking, budgets, bid strategies, and troubleshootingMonitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIsAnalyze platform data and apply insights to ongoing campaign optimizationPlan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structuresMaintain optimization schedules, testing documentation, and performance tracking systemsCoordinate with digital publishers and manage weekly status updates and action itemsSupport monthly performance reporting and stay current on platform updates, algorithm changes, and best practices
Experience & Requirements
1-3 years of experience in paid [campaign executionIn-depth knowledge of paid media strategiesSmart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)Performance Max setup and optimizationYouTube campaign structure and creative requirementsKeyword analysis, expansion, and negative keyword strategies Budget/pacing and billingStrong familiarity with Microsoft Excel and Google Sheets
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