Senior Product Marketing Manager
Who We Are
Popl is defining a new category we call In-Person Go-To-Market.
We help revenue teams turn real-world interactions — trade shows, conferences, field events, and meetings — into measurable pipeline and revenue. Our AI-native platform powers event lead capture, enrichment, and real-time CRM sync, transforming every badge scan into a high-quality, actionable lead.
In a world where digital channels are saturated, we're building the infrastructure that makes in-person GTM measurable, scalable, and revenue-driving. Our mission is simple: help companies around the world turn in-person events into a measurable & scalable growth channel.
About the Role
We're looking for an AI-Powered Product Marketing Manager: a storyteller who uses AI as a force multiplier. You craft the narrative, then use AI to distribute it across channels, arm everyone around you to tell it, and move at a speed that would otherwise require a team of five.
This is someone who has built AI workflows, not just someone who uses AI tools. You've worked with the Anthropic or OpenAI API, shipped things other people actually use, and figured out how to make yourself operate like a team. You bring strong PMM instincts and you apply them through systems you've built, not manual effort you repeat.
This is also someone who runs toward the white space. You identify where the biggest impact is and you go execute it, without waiting to be pointed in a direction. You bring proven product marketing playbooks you've run before, and you're just as excited to build new ones from scratch.
Most importantly, you care about the story. You get genuinely excited about telling the story of Popl, the problems we solve, and the outcomes of solving them.
This is Popl's first dedicated Product Marketing hire. You'll report directly to the CPO and sit at the intersection of Product, Sales, Marketing, and Customer Success. You'll own the product narrative: how we position and launch, how we tell the story in the field, and how we educate customers so they actually get value.
What You’ll Do
Own product update and launch narratives: Translate what Prod/Eng ships into engaging, customer-facing content that resonates with the right audience across email, LinkedIn, and the website.
Build and maintain Sales and Customer Success enablement content: create decks, one-pagers, and battle cards that help our Sales and Customer Success teams walk into conversations with confidence.
Support webinars and customer education: Help plan and execute webinars that teach customers how to get more out of Popl and showcase new capabilities.
Tighten the feedback loop with leadership: You'll be embedded in how the product works, as well as our sales, marketing and success systems, to ensure every piece of content reflects what's true about the product and what customers actually care about.
Use AI across all of the above: Build repeatable workflows that let you move faster and scale output without scaling headcount.
What We’re Looking For
3+ years in product marketing or a closely adjacent B2B SaaS role: You understand the B2B buyer journey and know how to create content that moves people at different stages.
AI-native, not just AI-curious: You've built workflows, not just used tools. You know how to apply AI across research, content creation, and go-to-market execution without losing your voice or your judgment.
A natural storyteller who can write: Sharp copy and strategic narrative in equal measure. Comfortable directing AI to accelerate output without losing your voice.
Public proof of storytelling: active presence on LinkedIn or other platforms demonstrating sharing content with the world and the world engaging back with you
Multi-persona fluency: You shift tone and framing based on the audience instinctively.
Extreme ownership and initiative: This role is new and intentionally broad. You spot gaps, propose solutions, and execute without waiting to be told.
Strong creative instincts: You push past the obvious first draft and find the angle that actually works.
Nice to Haves
Experience marketing to event marketers, field marketers, or revenue operations teams
Familiarity with CRM or martech ecosystems like Salesforce, HubSpot, or Marketo
Comfort with webinar production and live content formats
Design fluency: comfortable in Figma, able to direct visual assets, and experienced working with or managing small creative teams
Why join us?
Be part of a rocket-ship startup redefining how professionals connect and grow.
Work closely with experienced leaders and cross-functional teams to shape our financial strategy.
Make a measurable impact in a role critical to our long-term success.
Fully remote
Competitive salary
Meaningful equity
Full insurance & benefits
Unlimited PTO
$150 monthly wellness credit
Constant daily learning