Senior Product Marketing Manager
Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.
At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.
About the Opportunity
Salsify is looking for a passionate Senior Product Marketing Manager responsible for ensuring the go-to-market success of Salsify’s Network and Syndication solutions.
The Product Marketing team at Salsify is responsible for driving business growth by helping Salsify’s solutions stand out in the market. We achieve that by developing a deep understanding of the market and our buyers. We use that understanding to create buyer-centric messaging, positioning, and customer-facing content that resonates with our buyers, articulates our unique value, and drives towards our company growth objectives.
Salsify’s Network and Syndication solutions are foundational parts of our core platform, and are central to our product vision and go-to-market strategy. As a Senior Product Marketing Manager for our Network solutions, you will be the go-to-market expert on our products, competition and personas for our Network-related solution areas. You will help shape Salsify’s continued leadership by articulating the business value of our solutions, defining our positioning, messaging, and differentiation, and empowering our teams to bring these solutions to market via campaigns, collateral, and enablement. This is a highly cross-functional role that sits at the intersection of Product, Commercial, Delivery, and Network Strategy. This position will report directly to the Director of Product Marketing.
How You'll Make an Impact:
- Messaging and Positioning: Define clear, consistent, value-focused messaging for our Network solutions across brands, retailers, and distributors. You will create and maintain the source of truth for how we position and message our Network and Syndication product areas and ensure teams can effectively communicate this messaging to the right audience at the right time.
- Persona and ICP Development: Become the expert on our customers by developing a deep understanding of our customers’ needs, buying motions, market landscape, and our competitive differentiators. Package up this knowledge into enablement assets to drive go-to-market success.
- Content Creation: Create and maintain customer-facing product collateral, including datasheets, pitch decks, and webpages. Build resources that enable other content creation teams to create customer-facing assets to be used in sales conversations, demand generation campaigns, and internal enablement.
- Demand Generation: Work with demand gen and customer marketing teams to help prioritize and strategize on Marketing campaigns. Provide positioning and messaging to inform content creation for demand generation campaigns, and review content and campaign materials to ensure messaging accuracy and consistency.
- GTM Execution: Working with Go-To-Market strategy, Product, and Sales Leadership to help define our priorities and execute on our go-to-market strategy to drive revenue and product adoption. Create compelling materials to communicate go-to-market strategy, messaging, positioning, pricing, and packaging to both internal and external audiences.
- Product Launches: Quarterback the internal and external launches of new features and releases for your products.
- GTM Enablement: Partner with our Enablement team to create effective enablement programs for GTM teams.
What you will bring:
- Previous B2B SaaS experience required
- Previous CPG/retail, eCommerce or related experience preferred
- 5+ years of experience working in product marketing
- Experience developing and executing GTM plans including positioning, messaging, field enablement, and product launches.
- Excellent internal and external verbal and written communication skills, including presentation creation and delivery.
- Experience presenting to and engaging with internal and external stakeholders, executive level, and C-Suite
- A data-driven mindset, comfortable with defining success metrics, analyzing data, monitoring pipeline and sales targets, and communicating data-driven insights clearly and concisely
- Excellent project management and organizational skills
- Highly collaborative team player with the ability to organize, communicate and drive forward projects across cross-functional teams spanning sales, customer success, marketing, and other departments
- Lots of initiative, ability to operate independently, self-starter
What we have for you:
- Competitive Salary - At Salsify, we strive to offer generous benefits packages that are meaningful and unique, aimed at meeting
the diverse needs of our employees around the globe. Our strategy is to offer a competitive salary, by paying above-average market rates - Open Vacation Policy - You have 22 vacation days per year. We trust our employees to be responsible. This means that if you need more time off, you are allowed to take it
- Equity - Everyone gets a piece of the pie - Salsify grants every full-time employee equity
- Medical, Dental, Vision Insurance - We offer a competitive individual and family plan through Multicare
- Life Plan - in case of death or permanent disability
- Meal Allowance - 9,60€ per worked day
- Remote Allowance - 25€ per month
- Referral Bonuses - A 2500€ bonus is rewarded to employees who assist in finding qualified candidates that turn into successful hires
- Summer Flex Hours - Employees are encouraged to take Summer Flex Hours during the Summer whenever feasible! The goal is to give our employees more flexibility so that we can unplug and take advantage of the longer, sunnier days
- Unplug Days - We have heard how valuable it is to pick some days and shut down so that everyone can unplug and not worry about what they are missing. You can expect a handful of days throughout the year that are considered ‘company closed’ Salsify Unplug days
- Virtual + In-person Events - By hosting virtual educational webinars, team-building events, volunteer opportunities, and more, employees are able to keep in touch with their coworkers and give back to our community
- Talkspace & Employee Assistance Programs - We have partnered with Talkspace to give employees easy access to licensed mental health providers for counseling and therapy support. In addition to Talkspace, our Global EAP through Workplace Options also provides access to counseling sessions and support services to help employees navigate both work and home life at no cost to you
#LI-AS1 #LI-Remote
At Salsify, we maintain 3 core principles as part of our Compensation Philosophy:
- We pay market rates, which are competitive and equitable
- We pay based on performance and proficiency, not tenure
- We adjust proactively; when the market moves, we do too
The posted compensation range reflects the base salary for this position. In addition to base salary, some eligible roles may also have a commission plan or a bonus incentive. All Salsify employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, PTO, and more. Offers to join Salsify are based on a few criteria, including the scope of the role, the candidate’s work experience, targeted skills, internal equity of the team, and external market data.
National Pay Range
€59.500—€70.000 EUR
Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!
A member of Talent 'talent@salsify.com' will be reaching out about next steps if we would like to move forward.
Salsify’s mission is to empower brand manufacturers to win on the digital shelf.
Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.
We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal) and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!
As part of the hiring process, we may be conducting reference checks with your provided contacts.
Please see our Candidate Privacy Statement for information on the personal data we process in connection with your application.
An Inclusive Place To Work
Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Accommodations
Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact cx@salsify.com.
We take your security seriously. When applying for a position with us, please be aware of the following:
Official Communication Channels
All legitimate communications from our team, including interview requests and job offers, will only come from an email address ending in @salsify.com. We will never use generic email addresses (like Gmail or Yahoo) or ask you to communicate through unofficial channels.
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Always verify the legitimacy of any Salsify job posting by checking our official website's careers page. If a position is not listed there, it is not a genuine Salsify opening.
Secure Application Process
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Sensitive personal information, such as bank details or social security numbers, will only be requested after a formal job offer has been made and exclusively through secure, verified channels.By being aware of these protocols, you can help us ensure a safe and secure application experience.