Role Overview:
We are looking for a National Head to lead and scale JioStar’s Growth Customer Sales (GCS) business across India. This role will own the overall direct sales strategy, revenue delivery, and team leadership, with Cluster / Regional Sales Heads across geographies reporting into this position. This role demands sharp focus is on digital-first, outcome-led advertising solutions catering to growth advertisers and requires a strong grasp of the digital advertising ecosystem, coupled with the ability to build high-performing sales organisations at scale.
Why This Role Matters:
This role is critical to scaling JioStar’s GCS revenue engine. The National Head will shape how we engage with growth advertisers, build a high-performance sales organisation, and create a predictable, scalable revenue model across India’s rapidly evolving digital advertising market.
Key Responsibilities
Business & Revenue LeadershipOwn national revenue targets for the GCS Direct Sales business and drive consistent quarter-on-quarter growthDefine and execute the national direct sales strategy aligned to overall revenue and business objectivesBuild a balanced revenue mix across new business acquisition, account expansion, and retentionMonitor pipeline health, forecasts, and revenue risks across regions; course-correct proactivelyTeam & Organisation LeadershipLead and manage Cluster / Regional Sales Heads across geographiesBuild a strong sales culture focused on accountability, performance, and execution excellenceDrive capability building across teams — sales rigor, solution selling, and client-centricitySet clear expectations, KPIs, and performance rhythms across regionsClient & Market LeadershipAct as a senior escalation point and relationship owner for high-impact, strategic GCS clientsBuild strong relationships with senior advertisers, founders, CMOs, and agency leadershipStay ahead of trends in the digital advertising and ad-tech ecosystem, translating market shifts into sales opportunitiesRepresent GCS Direct Sales internally and externally as a market-facing leaderCross-Functional CollaborationWork closely with Product, Ad Ops, Analytics, Finance, and Strategy teams to ensure scalable and effective sales solutionsProvide inputs into product roadmap and commercial models based on client and market feedbackPartner with marketing and growth teams to strengthen demand generation and category storytellingGovernance & Operating ExcellenceDrive disciplined sales processes across regions — pipeline management, forecasting, CRM hygiene, and reviewsEnsure compliance with commercial, legal, and finance processes
Skills & Attributes for Success
Deep understanding of the digital advertising ecosystem, including media planning, buying, performance metrics, and ad techStrong people leader with experience managing managers across regionsStrategic thinker with hands-on execution orientationProven ability to scale revenue and teams in high-growth environmentsStrong executive presence with excellent communication and stakeholder management skillsComfortable operating in ambiguity and fast-paced, evolving business contexts
Preferred Experience & Background
15+ years of experience in digital ad sales, media sales, or platform-led sales rolesPrior experience leading national or multi-region sales teamsTrack record of building and scaling direct sales organisationsExperience working with growth-stage advertisers, agencies, and mid-to-large accountsExposure to ad tech platforms, performance solutions, and digital monetisation models is a strong plus
Personal Attributes
Relationship Building: Establish and maintain strong relationships with partners, stakeholders, and industry professionals.Analytical Thinking: Strong analytical skills with experience to interpret data, measure partnership performance, and identify areas for improvement.Adaptability: Thrive in a fast-paced, dynamic environment with changing priorities and tight deadlines.Collaboration: Work effectively in cross-functional teams, collaborating with colleagues from different departments and diverse backgrounds.Passion for Sports: A genuine passion for sports and a keen interest in staying up to date with the latest sports news, events, and trends.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
