SEO Content Strategist (Content Strategy Owner)
About Compose.ly:
Compose.ly is a leading SEO and content marketing agency helping brands grow through high-impact, full-funnel content. Our work blends performance-driven SEO with messaging that reflects the voice, values, and vision of our clients.
We partner with B2B and B2C brands to turn search demand into meaningful visibility through thoughtful strategy, strong execution, and content that actually serves a purpose. From keyword research and topic ideation to content briefs, on-page optimization, and AI-aware planning, we help brands show up where it matters and say something that sticks.
We’re looking for an SEO Content Strategist to own the ongoing blog strategy for a portfolio of clients. This role is responsible for developing and executing month-to-month SEO blog strategies, including topic ideation, brief generation, and content calendar management. You'll be the strategic engine that keeps clients' content programs running smoothly, consistently, and strategically.
This role is not for someone who needs step-by-step direction. This is a senior individual contributor role for someone who can manage multiple clients' ongoing content needs simultaneously, maintain strategic momentum month after month, and translate SEO data into actionable blog strategies that drive results.
What You’ll Do:
Own Ongoing SEO Content Strategy Across Multiple Clients
- Manage month-to-month blog strategy for a portfolio of B2B and B2C clients
- Develop recurring content calendars that balance SEO priorities, business goals, and publishing capacity
- Continuously identify and prioritize new blog topics based on keyword research, performance data, and competitive landscape
- Maintain strategic direction and momentum across all client accounts month over month.
Lead Topic Ideation & Content Planning
- Conduct ongoing topic ideation to ensure clients always have a strategic pipeline of blog content
- Translate keyword research, search intent, and competitive insights into clear monthly publishing plans
- Ensure topics are net-new, strategically sound, and aligned with client goals and funnel stages
- Balance quick-win opportunities with long-term strategic initiatives
Generate & Manage Content Briefs
- Create high-quality SEO content briefs for every blog post across your client portfolio
- Develop briefs that connect search intent, messaging, brand voice, UX, and conversion considerations
- Review and approve briefs produced by contractors or teammates to ensure consistency and quality
- Serve as the final strategic checkpoint before content moves into production
Act as the Strategic Client Partner
- Serve as the client-facing strategic lead for ongoing blog programs in partnership with account managers
- Present monthly content strategies and explain topic prioritization decisions
- Help clients understand how ongoing blog content connects to broader SEO and business goals
- Build trust through consistent delivery and clear strategic communication
Collaborate Across Teams
- Work closely with SEO specialists, writers, editors, and account managers to ensure seamless execution
- Ensure alignment between blog strategy, technical SEO efforts, and broader marketing initiatives
- Support technical SEO needs related to blog content when needed (internal linking, on-page optimization, etc.)
Monitor Performance & Adjust Strategy
- Use GA, GSC, and SEMrush data to evaluate blog performance and inform future strategy
- Identify patterns in what's working (and what's not) to continuously improve topic selection
- Translate performance insights into strategic adjustments for upcoming months
- Support content audits and optimization recommendations based on performance data
Stay Ahead of the Curve
- Stay current on SEO trends, AI-generated content implications, and evolving search behavior
- Contribute ideas to improve workflows, systems, and scalability across the delivery team
What We’re Looking For:
Required
- 1–3 years of experience in SEO content strategy, ideally in an agency or fast-paced consulting environment
- Proven ability to manage ongoing blog strategies for multiple clients simultaneously
- Strong experience creating, refining, and evaluating SEO content briefs at scale.
- Solid understanding of SEO fundamentals, including keyword research, intent mapping, on-page SEO, internal linking, and content audits
- Comfortable navigating and pulling insights from data, including:
- Google Analytics (GA / GA4)
- Google Search Console (GSC)
- SEMrush (or similar tools)
- Ability to translate performance data into clear, actionable content strategy recommendations
- Clear, confident communicator able to explain SEO decisions to non-technical stakeholders
- Highly organized, proactive, and comfortable managing multiple clients and priorities with minimal oversight
- Proactive and comfortable managing priorities with minimal oversight
Nice to Have
- Hands-on experience supporting technical SEO initiatives
- Familiarity with tools like Screaming Frog, Ahrefs, Clearscope, or Surfer
- Experience with AI-assisted or AI-aware content workflows
- Background in e-commerce, B2C, or D2C SEO
- Experience managing editorial calendars or content operations
Why Join Compose.ly?
- Join a remote-first, collaborative team where strategy actually matters
- Own a critical function that directly impacts client success and internal efficiency
- Work across a wide range of industries and content challenges
- Enjoy autonomy, trust, and flexibility
- Be measured on impact and outcomes, not just deliverables