Social Media Director

UWorld is a global leader in comprehensive academic and professional education, helping millions of students and professionals successfully prepare for and pass high-stakes exams across fields like medicine, law, accounting, and more. Our marketing team creates impactful, high-quality content to connect with diverse audiences, drive engagement, and empower success.

Role Summary

We are seeking a results-oriented Social Media Manager to lead the strategic planning, execution, and optimization of UWorld’s social media presence across all platforms. In this role, you will manage and mentor a team of social media professionals while owning the social media marketing strategy, content creation, and brand standards to drive awareness and convert leads into paying customers.

Responsibilities

• Strategy & Planning: Define and manage the annual social media marketing strategy, serving as the subject matter expert to position UWorld ahead of the competition.
• Team Leadership: Develop, manage, and mentor a team of social media employees to ensure consistent execution, high-quality content delivery, and continuous performance improvement.
• Content Management: Manage the strategy for social media content creation, ensuring it highlights the benefits of UWorld’s educational tools.
• Collaboration: Work as part of a shared services team that includes designers, videographers, and content writers. Partner with product marketing managers and internal teams to deliver targeted content and develop creative concepts for campaigns.
• Performance: Create, regularly measure, and report on marketing metrics to inform strategy and increase visibility and engagement.
• Brand Voice: Ensure a consistent brand voice and enforce UWorld brand standards across all social platforms.
• Optimization: Implement SEO and SEM best practices within the social media strategy.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Demonstrable experience in social media marketing strategy, content creation, and digital marketing.
• Strong knowledge of AP style and brand guidelines for professional, consistent, and accurate communication.
• Exceptional written, verbal, and interpersonal skills.
• Ability to work well within a team environment with competing priorities and collaborate across teams.
• Proven experience managing, mentoring, and developing a social media team, including setting priorities, coaching performance, and driving results.
• Proven experience reporting on social media performance and presenting insights, recommendations, and results to executive leadership and/or external clients.

Benefits

• 💰 Competitive Pay – based on experience.
• 🌴 Paid Time Off – because work-life balance matters.
• 🩺 Benefits Package – including medical, vision, dental, life, and disability insurance.
• 💼 401(k) with 5% Employer Matching – start planning for your future!
• 💪 On-Site and Virtual Group Fitness Classes – stay active and energized.
• 🌟 Supportive Work Environment – we foster a culture of growth, diversity, and inclusion.

 "At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."