Social Media Strategist

At Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them.

feel free products are thoughtfully crafted with noble kava root and other functional botanicals that have been used for centuries. Our feel free CLASSIC tonic and capsules contain noble kava root and natural kratom leaf, delivering calm, focused energy without caffeine. Our feel free Kava Maté combines noble kava root with yerba mate for elevated, sustained energy with 60mg of natural caffeine per serving. These unique blends are designed to create a state of chilled energy, helping to clear your mind and elevate your mood, so you can be more present and in the moment.

Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do.

Overview

Botanic Tonics is seeking a strategic Social Media Strategist to architect and operationalize a unified social ecosystem that drives brand relevance, cultural participation, and measurable business growth across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn.

This role moves beyond channel management into full funnel platform strategy. You will translate brand positioning into platform native content systems, develop scalable creator and ambassador frameworks, and leverage social listening and community intelligence to inform campaign planning, product innovation, retail strategy, and lifecycle marketing. You will oversee both organic and paid social direction while ensuring each platform contributes to awareness, engagement, conversion, and retention in alignment with broader growth objectives.

The ideal candidate blends strategic rigor with cultural fluency and understands how to activate community led growth within a regulated 21+ functional supplement category.

Key Responsibilities

Platform Strategy and Channel Orchestration

• Lead development and execution of platform-specific social strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn

• Define the role each platform plays within the marketing funnel )awareness, consideration, conversion, loyalty, advocacy)

• Assist with developing integrated organic and paid social strategies that support DTC revenue, retail sell through, subscription acquisition, and brand storytelling

• Translate campaign and product launch priorities into platform native content systems optimized for discovery, engagement, and conversion

• Guide the evolution of social from a campaign channel into an always on growth engine that integrates with CRM, loyalty, and lifecycle marketing initiatives

Community Intelligence and Cultural Insight

• Build and operationalize a social listening and community intelligence framework across owned and earned platforms including Reddit and creator ecosystems

• Analyze community conversations, creator trends, and competitor activity to generate insights that inform product marketing, messaging, campaign strategy, and innovation pipelines

• Roll up their sleeves and collaborate cross-functionally with brand, PR, creative, paid, and leadership teams to bring integrated campaigns to life.

• Establish structured feedback loops between Social, Marketing, Product, CX, and Retail teams to ensure customer voice is integrated into strategic decision making

• Develop community engagement frameworks that activate loyalists and advocates during launches, partnerships, and tentpole initiatives

Creator, Influencer, and Ambassador Strategy

• Design and implement a scalable creator and ambassador strategy aligned to key growth verticals such as sports and lifestyle communities

• Manage influencer and creator partnerships from identification and contracting through performance measurement and content rights management

• Develop platform specific creator playbooks that extend reach into emerging communities and support both digital and retail growth objectives

• Enable ambassadors and loyalists with tools, messaging, and assets that empower authentic participation in brand storytelling

• Create additional content when needed (ie. recipe content, b-roll reels, trending content, etc.)

Measurement, Testing, and Optimization

• Define KPIs and success metrics across platforms that measure impact beyond follower growth including engagement quality, share of voice, conversion influence, and community participation

• Partner with Growth and Analytics teams to evaluate social performance through incrementally testing, brand lift, and conversion modeling where applicable

• Develop testing frameworks for creative formats, messaging, and community engagement tactics across platforms

• Continuously optimize platform strategy based on performance insights, cultural shifts, and evolving business priorities

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field preferred

• 4 to 7 years of experience leading social media strategy and community engagement for a high growth consumer brand. CPG experience strongly preferred

• Demonstrated success building platform specific strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn

• Experience integrating organic and paid social initiatives to support both brand building and revenue growth

• Proven ability to manage agencies, creators, and cross functional partners in a fast paced environment

• Strong analytical mindset with experience translating performance data and cultural insights into actionable strategic recommendations

• Excellent communication and presentation skills with the ability to influence internal stakeholders and external partners

• Familiarity with social listening tools, influencer platforms, and emerging discovery and answer engine trends

• Experience filming, editing, creating, posting content for social media channels (FB, IG, TikTok, etc)

Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule.

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.