Social Platform Manager
We are looking for a passionate & creative, results-driven Social Platform Manager to join our team!
Responsibilities
- Collaborate with the Lane Brands team to create a monthly content calendar across all social channels (Instagram, Tik Tok, YouTube, Facebook), telling seasonal and impactful stories across all of our channels throughout the year
- Act as creative lead for daily content across social channels including sourcing or creating content, managing social photoshoots, and creative development.
- Establish a data-driven approach to inform and build overall social strategy to increase awareness, engagement, and revenue goals.
- Support growth objectives by maintaining a high level of community engagement across all social platforms that results in increased brand advocacy and awareness.
- Measure, report, and analyze the performance of social assets across channels and translate findings into actionable recommendations and optimizations.
- When appropriate, collaborate with agency partners to create timelines for deliverables and projects and set internal deadlines; this includes planning for sales, seasonal promotions, press releases, etc.
- Coordinate with the Digital Marketing director to ensure social commerce accounts including Facebook Commerce and Shopify Sales Channels are working properly.
- Monitor social media platforms for UGC, product feedback, relevant trends, etc.
- Work closely with Product Design team to ensure product and lifestyle photography is consistent with brand style guidelines.
- Develop a PR outreach program – similar to influencers and/or ambassadors – to increase brand awareness amongst the most relevant publishers.
- Develop comprehensive public relations plans, which include media relations, social media, among other related activities, to accompany and support product launches and segment marketing initiatives.
- Manage all social assets and UGC content maintaining naming convention standards and organization within our asset tool (currently DropBox).
- Supervise community engagement to drive positive brand conversations. Ensure questions, comments and related opportunities are handled with a well-executed, high-touch experience.
Qualifications
- Strong organization skills, comfortable juggling multiple tasks on deadline and able to work well with individuals and teams.
- Great email & verbal communication skills.
- Ability to work with various influencer technology platforms such as RewardStyle and Wooly as well as analytics platforms such as Sprout.