Sr. Demand Generation Marketing Manager
Sr. Demand Generation Marketing Manager
Location: Remote US (preference in Austin, TX or Boston, MA)
Team: Marketing
Reports to: Head of Marketing
About VulnCheck
VulnCheck is transforming vulnerability intelligence by helping security teams act faster and with more confidence. Our platform delivers early, high-quality exploit intelligence, deep asset correlation, and contextual insights to help organizations stay ahead of emerging threats.
About the Role
We’re looking for a hands-on Senior Demand Generation Marketing Manager to take the lead on our existing Growth Marketing foundation. As a new addition to the marketing team, you’ll own campaigns end-to-end—from strategy to execution to reporting— with the primary objective of directly influencing pipeline and revenue.
This is a build and scale role for someone who thrives in ambiguity, moves fast, and is comfortable being both strategic and tactical in a high-growth cybersecurity startup.
What You’ll Do
Build the Demand Engine
- Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events)
- Create campaign frameworks aligned to company ICP and verticals.
- Launch and iterate nurture programs across the lead lifecycle in multiple segments
Pipeline & Sales Alignment
- Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes
- Support target account and early ABM-style programs for enterprise prospects
- Enable sales with campaign context, messaging, and content
Performance Marketing
- Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset
- Build and optimize landing pages and conversion flows
- Manage budget and continuously improve CPL, conversion, and pipeline impact
Analytics & Reporting
- Set up dashboards and attribution in HubSpot/Marketo + Salesforce
- Track pipeline influenced/generated, conversion rates, and ROI
- Use data to inform messaging, targeting, and channel investment
Startup-Focused Collaboration
- Partner with Product Marketing on positioning and launch campaigns
- Work with Content and Product to translate technical value into compelling offers
- Provide feedback loops from prospects and customers to product marketing and leadership
What You’ll Bring
- Have 5+ years of B2B demand gen or growth marketing experience
- Have marketed technical products like cybersecurity, SaaS, dev tools, or infrastructure
- Have built campaigns using tools like HubSpot, Marketo, and Salesforce
- Comfortability robust marketing technology stack (Clay, Common Room, Fibbler, Tofu, Canva)
- Are highly data-driven and can tie campaigns directly to pipeline and revenue
- Thrive in scrappy, fast-moving startup & scaleup environments
Preferred Qualifications:
- Experience with ABM tools (6sense, Demandbase, Terminus)
- Cybersecurity industry familiarity or experience marketing to technical buyers
- Event or field marketing experience
- Copywriting or technical content skills
What We Offer
We believe people do their best work when they feel supported, trusted, and valued. VulnCheck offers benefits designed to meet a wide range of needs and lifestyles:
Benefits and Perks
- Competitive salary with employee equity program
- Health, dental, and vision coverage
- Unlimited PTO + All federal holidays observed
- 401(k) program - 100% match on the first 3%, then 50% of the next 3-5% of compensation
- Short and long-term disability coverage
- Remote friendly environment with flexibility
- Expense reimbursement for home internet and phone
- Ongoing professional development, coaching, and learning resources
- Opportunities for career advancement within a fast-growing team
Why Join Us
Built on over two decades of cybersecurity experience, our team of experts understands the intricacies of vulnerabilities, their exploitation in the wild, and how to leverage this data to build more effective cybersecurity products that produce better outcomes for organizations.
VulnCheck gives organizations a tactical advantage by providing best-in-class exploit & vulnerability intelligence information. We have a sense of duty to protect the critical infrastructure we rely on including medical devices, power grids and telecommunication networks. We were founded in 2021 in Lexington, Massachusetts.
VulnCheck has a transparent, collaborative, and supportive culture - we are looking for people who have a growth mindset, are curious and innovative. Our team is smart, but humble, hardworking, and supportive.
VulnCheck is proud to be an Equal Employer Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. VulnCheck is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.