Vice President of Marketing
Help us tackle the growing wildfire crisis with the latest advancements in AI and IoT
Who we are
The problem: Every minute matters in fire response. As climate change amplifies the intensity of wildfires—with longer fire seasons, dryer fuels, and faster winds—new ignitions spread faster and put more communities at risk. Today, most wildfires are detected by bystanders and reported via 911, meaning it can take hours to detect a fire, verify its exact location and size, and dispatch first responders. Fire authorities need a faster way to detect, confirm, and pinpoint fires so that they can quickly respond—preventing small flare-ups from becoming devastating infernos.
About Pano: We are a 150+ person growth-stage hybrid-remote start-up, headquartered in San Francisco. We are the leader in early wildfire detection and intelligence, helping fire professionals respond to fires faster and more safely—with the right equipment, timely information, and enhanced coordination—so that they can stop a new ignition before it grows. Pano AI combines advanced hardware, software, and artificial intelligence into an easy-to-use, web-based platform. Leveraging a network of ultra-high-definition, 360-degree cameras atop high vantage points, as well as satellite and other data feeds, Pano AI produces a real-time picture of threats in a geographic region and delivers immediate, actionable intelligence.
Pano AI is on TIME's list of the 100 Most Influential Companies of 2025! MIT Technology Review listed Pano as one of the top 15 climate tech companies to watch in 2024, and Fast Company named Pano AI one of the Top 10 most innovative companies in AI of 2023. We’ve also been featured in the Wall Street Journal, Bloomberg, and CNBC News. Pano AI’s dozens of government and enterprise customers span 16 states in the U.S., five states in Australia, and BC, Canada, and we are currently monitoring over 30 million acres of land. Pano AI has raised $89M in venture capital funding from Giant Ventures, Liberty Mutual Ventures, Tokio Marine Future Fund, Congruent Ventures, Initialized Capital, Salesforce Ventures, and T-Mobile Ventures. Learn more at https://www.pano.ai/.
The Role
As Vice President of Marketing, you’ll play a pivotal role in leading and elevating Pano’s marketing strategy and building an A+ marketing team during a critical growth phase. The ideal candidate will be a skilled storyteller with a strategic mindset who can successfully engage, educate, and inspire both target customers and the public. This leader will translate complex, mission-critical technology into clear, compelling stories that drive awareness, trust, and revenue across government and enterprise buyers. This is a unique opportunity to own the full marketing funnel, from brand to demand, and influence the trajectory of a leading company in a new market category.
What you’ll do:
Strategic Communications & PR:
Increase Pano’s visibility across media, industry, and public-sector audiences
Manage PR, communications, and storytelling around product innovation, customers, and company milestones
Communications and PR includes both Pano’s own Comms and also supporting the comms teams at our customers to maximize their comms outcomes, such as earned media, social media, and speaking events
Marketing Strategy & GTM:
Define and execute an integrated marketing strategy across brand, demand, product marketing, and communications, in the context of Pano’s high-ACV high-touch, top’s-down GTM motion.
Align closely with Sales, Product, and Executive Leadership on go-to-market plans and revenue targets
Own marketing through the full funnel: awareness, acquisition, expansion, and retention
Brand, Messaging & Thought Leadership:
Lead Pano’s brand positioning as the category leader in wildfire detection and climate resilience
Develop clear, consistent messaging that makes complex technology accessible and compelling
Drive category creation, thought leadership, and narrative leadership across media, speaking opportunities, awards, and customer and partner engagement.
Demand Generation & Growth:
Build scalable, multi-channel programs across digital, in-person events, partnerships, and sales-led motion
Establish and track KPIs for Brand and PR, demand generation, CAC, conversion, and ROI
Continuously optimize performance using data and analytics
Customer & Market Insights:
Use customer, competitor, and market data to guide positioning and GTM strategy
Partner closely with Product and Customer teams to inform roadmap, messaging, and adoption
Build strategic co-marketing and partner programs with utilities, governments, and technology partners
Team Leadership:
Lead and scale a high-performing marketing team
Foster a culture in accordance with Pano’s values: Impact, Service, Excellence, Speed, and Innovation.
What you’ll bring:
10+ years of marketing experience, including 3–5+ years in a senior leadership role
Experience in high-growth B2B technology (hardware + software strongly preferred)
Strong background in brand, product marketing, and demand generation
Hands-on experience with brand strategy, marketing operations, and modern MarTech stacks
Proven ability to build and lead teams in scaling environments
Exceptional communicator and storyteller
Experience working in a startup or scale-up environment with an iterative, agile approach
Proven people leader with the ability to build and lead teams in scaling environments
Brings high integrity, ambition, humility, and a genuine passion for building mission-driven climate and impact technology
Final compensation for full-time employees is determined by a variety of factors, including job-related qualifications, education, experience, skills, knowledge, and geographic location. In addition to base salary, full-time roles are eligible for stock options. Our benefits package also includes comprehensive medical, dental, and vision coverage, a matching 401(k) plan, and flexible paid time off.