VP of B2B Sales - Healthtech

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client, A venture-backed healthtech company using a targeted, clinically validated spectrum of UVB light to safely boost natural vitamin D production — addressing deficiency without the risks of sun exposure.

Job Description

We’re seeking a Vice President of B2B Sales to build and lead our commercial growth across healthcare, wellness, and enterprise wellness ecosystems. This is a hands-on, player-coach role for a senior sales leader who can move seamlessly between clinical conversations and consumer-facing business owners, selling a premium medical-grade device paired with recurring subscription revenue. The ideal candidate will have experience launching new products in the healthcare/wellness industry with B2B experience. This leader will not only drive revenue, but will help define the playbooks, collateral, and partner experience that enable us to scale rapidly and credibly.

The Role

This is a builder role for a player-coach who thrives on momentum, relationships, and execution. You will be responsible for identifying, engaging, and converting high-potential B2B partners that can:

• Pilot our product in new locations

• Rapidly scale across franchises, enterprise footprints, or multi-location networks

• Serve as credible, well-known brand partners that accelerate consumer awareness and trust

You will operate across a wide spectrum of buyers and stakeholders, including:

• Physicians and clinic operators

• Medical spas and recovery studio owners

• Franchise executives

• Corporate HR and employee wellbeing leaders

• Hospitality and enterprise wellness decision-makers

What You’ll Build

• A scalable B2B partnership engine

• Early lighthouse partners (large employers, premium brands, franchise networks)

• Sales playbooks across clinical, wellness, fitness, and enterprise channels

• Feedback loops that inform product, onboarding, and go-to-market strategy

Who You Are

You can move fast without breaking trust, and you are equally comfortable in clinical, consumer, and enterprise conversations.

Ideal background includes:

• Medical device sales experience (orthopedics, dermatology, internal medical/concierge services, longevity clinics, recovery, diagnostics, or adjacent categories)

• Experience selling into both healthcare and consumer-facing businesses

You understand how businesses think about:

• Launching new products

• Monetization and throughput

• ROI

• Ease of setup

• Staff training

• Customer experience

• Customer feedback

What Makes You Successful

• You can translate product into a clear value proposition for different buyers

• You understand what partners need to successfully deploy our product with minimal friction

• You think beyond selling the device and focus on partner success, adoption, and brand development

• You proactively identify and help create collateral, training, workflows, and messaging are required to help partners grow usage quickly

• You are excited by environments where structure is being built, not inherited

• You listen to customer feedback and help identify and implement solutions to improve the customer experience