Product Marketing Lead - Lifecycle
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We’re filling this role for a client, a longevity-focused, preventative healthcare platform.
Job Description
In this role, you own lifecycle and product messaging as a compounding system, not a set of campaigns. Email, landing pages, and in-product messaging are treated as one connected surface. Every change ships with a hypothesis. Performance is tracked by cohort, intent, and lifecycle stage. Weak work is cut quickly. High-signal work gets iterated and scaled.
With that said, you should have a great intuition and taste for copywriting, messaging & design. You can cultivate great experiments not just numerous experiments. You work hands-on. You ship real things. You operate directly in Figma, CMSs, and lifecycle tooling alongside Growth, Product, and Design.
Responsibilities
Lifecycle and retention
Own all email and lifecycle flows for new members, active members, and re-engagement
Treat email as a long-term system that compounds over time
Continuously test, prune, and evolve flows based on cohort performance
Conversion and clarity
Own core landing pages and high-intent sub-pages
Partner with Growth to experiment on positioning, structure, and messaging
Ruthlessly remove confusion and cognitive load
Product and in-app messaging
Define how the company explains itself inside the product
Shape onboarding, education, nudges, and monetization moments
Ensure in-app messaging is clear, human, and benefit-led
Customer voice
Synthesize member behavior, objections, and feedback into clear recommendations
Act as a translator between customer psychology and product decisions
About You
Health obsessed - you have a strong, personal interest in longevity and preventive healthcare
High-velocity operator - you work with urgency, and iterate rapidly to drive progress
Ownership mindset - you take responsibility for outcomes and see work through from fuzzy idea to production impact
Comfortable in chaos - you thrive in ambiguity, enjoy cross-functional collaboration, and have experience building 0→1 products
Obsessive about details - you spot member friction before anyone else does
Fascinated by customer psychology - you design for how people behave
Background in marketing, UX, or design; PM experience is a plus but not required
High IQ, even higher EQ - you read both systems and people with precision
A sharp communicator and storyteller whose copy elevates the entire product
Comfortable with ambiguity, cross-functional chaos, and building 0→1
Bonus: Startup DNA - you were a founder or have early-stage startup experience