VP of Marketing

Citylitics delivers predictive intelligence on local utility & public infrastructure markets.

What is Infrastructure? It is the roadways you rely on to safely get to Grandma's house, it's the potable water that comes out of your kitchen tap that you wash your family's food with and it's the energy that heats our homes and powers our digital lifestyles.

Every year, trillions of dollars are spent on all areas of infrastructure to maintain our quality life and move our economy forward. However, our infrastructure is no longer equipped to meet the needs of the future. We hear about infrastructure failures, whether bridge collapses, power blackouts, or water main breaks, every day in the news. Climate change and extreme weather events are disrupting the basic infrastructure we took for granted for years.

Citylitics is solving the hardest data problems in infrastructure while building the sales intelligence platform that enables a faster, more transparent, and more efficient infrastructure marketplace. We turn millions of unstructured documents into high value intelligence feeds and datasets that are available on an intuitive user experience. Our goal is to enable solution providers to connect with cities with relevant infrastructure needs in a faster and more digital way than historic market channels. As more companies adopt our platform, cities & utilities will be able to access solutions that deliver on the promise of moving towards a more resilient, sustainable, and equitable infrastructure future.

Who Are We Looking For?

Citylitics is seeking a VP of Marketing to scale our demand engine, elevate our market position, and accelerate our long-term revenue growth plan. You will design and execute a comprehensive customer acquisition model that positions Citylitics as the category leader in predictive sales intelligence for public infrastructure.

You will lead positioning, messaging, and channel execution with direct accountability for hitting the sales pipeline targets required to fuel our aggressive revenue growth plan.

This function serves as a force multiplier across the GTM organization by creating a scalable, analytical, and financially disciplined engine that increases sales pipeline quality and CAC efficiency. 

As a CEO-reporting, Board-facing leader central to our success, this role requires an in-office presence 4 days a week at our Toronto Headquarters.

Vacancy Status: This position is for an existing and active vacancy that Citylitics is currently seeking to fill.

What Will You Accomplish?

Demand Generation & Strategy:

• Own the full channel portfolio (paid search, paid social, ABM, SEO/SEM, email, display, retargeting) with direct accountability for meeting the pipeline growth targets required to fuel our aggressive revenue plan.
• Lead integrated enterprise campaigns and scaled mid-market programs that deliver on our sales pipeline growth targets and directly support revenue goals.
• Experiment with emerging channels and technologies to identify new scalable levers necessary to sustain our high-growth trajectory.

Growth Marketing & Operations:

• Build the marketing analytics foundation: attribution, forecasting, scoring, and ROI dashboards.
• Own the demand generation budget, including allocation, financial modeling, forecasting, and Board-ready ROI reporting.
• Define and implement operating rhythms, roles, goals, and performance expectations to ensure high velocity.
  

Brand, & GTM Alignment:

• Drive a comprehensive brand re-positioning project and launch a new website to align our digital presence with our strategic growth plan.
• Shape and elevate Citylitics’ brand and market positioning to reinforce category leadership through industry platforms and thought leadership initiatives.
• Align with Sales, Customer Success and Product to ensure GTM cohesion and feedback loops.

Requirements

Experience & Track Record:

• 20+ years in B2B SaaS marketing leadership, with a specific focus on Enterprise and Mid-Market GTM motions and a proven history of scaling demand in fast-growth environments.
• Documented success driving pipeline growth for complex enterprise products and scaled mid-market products involving multiple personas and stakeholders.
• Domain Alignment: Experience or exposure in public infrastructure, GovTech, or data/AI-driven markets is a strong advantage.
  

Operational & Analytical Mastery:

• Demand Architecture: Deep expertise in architecting and scaling multi-channel demand generation systems, including ABM, paid media, SEO/SEM, events, and content strategy.
• Financial Discipline: A financially literate operator skilled in budgeting, forecasting, and ROI modeling, with a proven ability to improve CAC efficiency and pipeline predictability.
• Tech-Forward Approach: Proficiency across modern revenue stacks (HubSpot, Salesforce, BI platforms) and experience leveraging data, AI, & automation for targeting and attribution.
• System Design: Experience designing scalable systems, cadences, and data hygiene processes that stand up to Board-level scrutiny.

Leadership & Strategic Alignment:

• Integrated GTM Leadership: Demonstrated ability to partner effectively with Sales, Product, and Customer Success leadership to drive a unified GTM strategy, segmentation, and full-funnel execution.
• Executive Presence: Ability to translate complex data into clear, compelling executive and Board-level communication.
• Team Builder: Strong leadership experience with a track record of hiring, developing, and retaining high-performing talent in a high-velocity culture.

Benefits

Why Citylitics?

• This is a rare opportunity to influence positive change within one of the biggest societal challenges of our generation: sustainable public infrastructure
• You get to support a disruptive solution with a compelling value proposition into an industry that is eager to hear from you and in a market with no direct competition.
• We live at the cross section of infrastructure, scaleup and data science/AI. There is no other team like us in Toronto.
• There is no corporate bureaucracy here. You will accomplish more here in a few months than what you would in a few years at a large, entrenched technology company.
• We believe that Data and AI will play an outsized role in our future, so we equip every team member with access to Generative AI tools and our full Data Universe to enhance their productivity and encourage innovation through experimentation.
• We are proud to offer every CityZen an internal mentorship program, in-role professional growth, skill-based development & learning, and internal promotion opportunities.
• We work hard, we play together, we win as a team! We are on a mission to solve infrastructure while savoring the moment and celebrating the little details along the way.

Citylitics is an equal opportunity employer. We are passionate about providing a safe workplace where everyone is accepted and has the opportunity to grow with us. We are committed to making diversity and inclusivity part of our culture!