VP of Marketing
$175k - $200k USD
Help make the web better for everyone
We’re a fast-growing, self-funded SaaS platform with 4.8★ customer love and a 4.8★ team score. Right now, we build software that helps organisations create accessible, fast, high-quality websites. Our customers include Fortune 500 Global companies, universities, and local and state government agencies around the world.
We are hiring a VP of Marketing in the United States who will be responsible for driving the company’s growth through smart, effective marketing. They’ll own our brand, demand generation, and the systems that tie marketing to sales and revenue. To succeed, they’ll need to understand our product and market deeply, work closely with the leadership team, and build a strong, high-performing marketing team. This person should be seen as a go-to expert who can tackle tough growth challenges with data, creativity, and clear communication.
Where you will work
This is a hybrid role based in Austin, Texas. You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. Our office is dog-friendly and includes 24/7 parking. You will collaborate closely with teammates across the US, UK, Denmark, Germany, and Australia.
What you will do
Strategy, Execution, and Growth Ownership
Define and personally help execute the overall marketing strategy to achieve 100% YoY growth, reporting progress clearly to leadership
Translate ambitious growth targets into concrete plans, campaigns, and weekly execution
Stay close to the work to ensure strategy survives contact with reality
Predictable Pipeline and Revenue Impact
Drive predictable pipeline growth across inbound, outbound, ABM, paid media, events, and partnerships
Work hands-on with campaigns, channels, and experiments to identify what actually converts
Own funnel performance end to end, from first touch through to revenue impact
Product Positioning and Enablement
Own product positioning and messaging to clearly differentiate Silktide in the market
Personally contribute to core messaging, narratives, and high-impact content
Enable Sales with clear, usable collateral, tools, and campaign alignment
Sales, Ops, and Cross-Functional Partnership
Partner closely with Sales and Operations to align on lead quality, funnel metrics, and revenue outcomes
Join pipeline reviews and retrospectives to stay grounded in real performance
Adjust strategy and execution quickly based on feedback and results
Brand, Thought Leadership, and Market Presence
Strengthen Silktide’s brand presence and credibility through consistent, high-quality execution
Build and scale thought leadership that reflects real expertise and customer value
Ensure brand work supports growth, not vanity metrics
Customer Marketing and Retention
Build customer marketing programs that reduce churn, drive expansion, and create advocacy
Work with Customer Success to turn outcomes into stories and proof points
Treat existing customers as a core growth lever, not an afterthought
Data, Measurement, and Marketing Operations
Establish a deeply data-driven marketing culture, personally engaging with metrics and performance
Track and act on CAC, LTV, ROI, conversion rates, and campaign effectiveness
Optimise the marketing tech stack and operations to scale lead generation and nurture without friction
Budget Ownership
Own, manage, and allocate the marketing budget for maximum efficiency and return
Make disciplined trade-offs and investment decisions based on data and outcomes
Explicit ownership and leadership expectation
Lead as a player-coach: execute with the team, lead by doing, and never delegate work you are not willing or able to do yourself
About you
You are fluent in English and authorized to work in the United States
You have 5+ years of senior B2B marketing experience, ideally in SaaS
You have personally executed demand generation and growth programs
You are comfortable writing, launching, testing, and iterating yourself
You are highly data-driven and confident owning performance metrics
You enjoy being close to the work and moving quickly
You thrive in fast-growing, imperfect environments
You lead through action, not hierarchy
Compensation
$175,000 - $200,000
What’s in it for you
Join a fast-growing, self-funded SaaS on a steep growth trajectory
Own and build the marketing engine through hands-on execution
High-trust role with real accountability and influence
Work with a team that values output, clarity, and ownership
Opportunity to grow into a senior executive role through impact
Perks
A shiny new MacBook
Private Insurance, including Health, Dental, and Vision, plus Wellness Allowance
Company Sponsored 401(k) Retirement Plan
20 days paid vacation plus public holidays, increasing with tenure
Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings