VP, Product Marketing

JD: https://docs.google.com/document/d/1K43AIk89LargnaG1nvzYC04hrRBNDqFYUSXXjZ98lN0/edit?tab=t.0

The Opportunity:

Flywire is building a multi-product, global software and payments platform across education, healthcare, travel, and B2B. As our portfolio grows, product marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion.

We’re hiring a Vice President of Product Marketing to own how our products, partnerships and offerings are positioned, brought to market, and adopted commercially. This role ensures our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes across verticals and regions.

This is a senior leadership role within the Commercial organization, with direct influence on growth, product success, and Flywire’s long-term platform strategy.

This role sits at the intersection of Product and Go-to-Market, ensuring we are not only building the right products, but translating them into clear value, effective sales motions, and measurable business outcomes. You will have a seat at the executive table where product direction, commercial strategy, and revenue growth are shaped.
 

What You’ll Own
Market Leadership

• Define how Flywire’s products and platform win in the market, including positioning that drives preference, messaging that resonates across verticals, and narratives that support premium value
• Translate complex platform capabilities into clear, compelling customer outcomes that differentiate Flywire from point solutions and legacy providers
• Build and own the story that moves Flywire from a payments provider to a mission-critical software platform
• Ensure all positioning and messaging is grounded in deep customer understanding and validated market insight

Revenue Impact

• Own the impact of product marketing on revenue outcomes, including win rates, deal velocity, ACV, and expansion
• Act as a driver of commercial performance by ensuring product positioning and value articulation directly support revenue growth
• Partner closely with Pricing and Commercial teams to ensure packaging and positioning align to value and support effective monetization
• Ensure Sales and Relationship Management teams can clearly articulate ROI and business value for every product in every vertical

Go-to-Market Excellence

• Own Flywire’s product & partner launches engine end to end, from GTM strategy and readiness to market execution and adoption measurement
• Build repeatable frameworks that make launches predictable, scalable, and effective across products and regions
• Create tight feedback loops between market performance and product strategy to inform roadmap prioritization and investment decisions
• Ensure launches drive measurable adoption and revenue, not just awareness

Voice of Customer and Market Intelligence

• Own Flywire’s understanding of customer needs, buying behavior, and value perception across products and verticals
• Build and scale a structured voice-of-customer program, including win/loss analysis, customer interviews, and field feedback loops
• Synthesize insights from Sales, Relationship Management, and customers into clear, actionable recommendations
• Act as the company’s point of view on market trends, competitive dynamics, and emerging opportunities
• Ensure customer and market insight directly informs product strategy, positioning, and go-to-market decisions

Strategic Partnership

• Serve as Product’s voice in commercial conversations and Sales’ voice in product conversations, translating between technical capabilities and market needs
• Drive alignment across Product, Sales, Marketing, Pricing, and RevOps on what we’re bringing to market, how to position it, and how to win
• Bring a strong, evidence-based point of view to decisions grounded in customer insight, market data, and competitive intelligence

AI-Driven Product Marketing and GTM Innovation

• Define how AI is embedded into Flywire’s product marketing and go-to-market workflows
• Drive step-change improvements in speed, quality, and scale through AI-enabled processes
• Leverage AI to enhance messaging, content creation, segmentation, and personalization
• Partner with Product and Engineering to ensure Flywire’s AI capabilities are clearly translated into differentiated customer value
• Establish product marketing as a leader in modern, AI-enabled commercial execution across the company

Organizational Leadership

• Build and scale a world-class global product marketing organization with clear ownership across products, platforms, verticals, and regions
• Design a team structure that balances global consistency with vertical and regional nuance
• Develop leaders who operate independently, think strategically, and deliver results
• Establish operating discipline, including priorities, accountability, and metrics, so product marketing functions as a growth engine rather than a service layer
   

What Success Looks Like

• Measurable improvements in sales effectiveness, including win rates, deal size, and sales cycle
• Product launches that drive real adoption and revenue
• A high-performing product marketing team with clear ownership and operating rhythm
• Consistent voice-of-customer insight informing product and go-to-market decisions
• Product marketing recognized internally as a strategic driver of growth
• Clear linkage between product marketing decisions and revenue outcomes
• Flywire recognized as a category leader driven by product clarity and market differentiation

Qualifications

Here's what we're looking for: 

• 12+ years of experience in product marketing leadership or related GTM leadership roles within B2B SaaS, fintech, or payments-driven platforms
• Proven success building and scaling global, multi-product product marketing teams
• Demonstrated impact on revenue through positioning, launches, and enablement
• Deep partnership experience with Product and Sales leadership
• Comfort operating in complex, multi-vertical environments

Your Strengths
Commercial and Strategic Leadership

• Strategic thinker who anticipates market shifts and competitive dynamics
• Commercial mindset with a clear understanding of how positioning drives revenue outcomes
• Executive presence with the ability to influence senior leaders and shape decisions

Modern Marketing and AI Mindset

• Deep belief that AI will fundamentally reshape how product marketing operates
• Proven ability to incorporate AI into workflows to increase speed, quality, and scale
• Track record of evolving teams, processes, and output through new technologies

Execution and Leadership

• Builder who creates frameworks, processes, and teams that scale
• Operator who balances strategy with execution and drives results
• Strong storyteller who makes complex products simple and compelling

Your Style

• Data-informed but not paralyzed by analysis
• Collaborative, but willing to take a clear point of view
• High standards for quality with urgency and bias for action
• Coach and multiplier, not a bottleneck
• Humble enough to listen, confident enough to lead

Why This Role Matters
Product marketing at Flywire is not about supporting the business. It is about shaping it.
The leader in this role will directly work with product to influence what we build, how we bring it to market, and how effectively we turn innovation into revenue. You will work closely with the Chief Commercial Officer, Chief Product Officer, Chief Payments Officer, CTP and exec team on decisions that define Flywire’s future.
If you are looking for a role where product marketing truly drives the business, this is it.
 

Additional Information

What We Offer:

• Competitive compensation
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)
• Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
• Dynamic & Global Team (we have been collaborating virtually for years!)
• Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
• Competitive time off including FlyBetter Days to volunteer in your community and Digital Disconnect Days!
• Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)

Submit today and get started!
 

We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for questions.

Flywire is an equal opportunity employer. With over 40 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

The US base salary range for this full-time position is $XXX000-$XXX,000 plus bonus and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training. 

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