Zone commercial manager: Run, Health and Sport Accessories, Wheels
The Zone Commercial Manager coordinates the construction and the implementation of the short & long-term commercial strategies by exploring growth drivers and managing sustainable commercial projects to gain market share.
Build the commercial and tactical strategy
- Build the commercial and tactical strategy Y+2 (Tactical), Y+1 (Operational) and Y+0 (Executive) in collaboration with marketing, supply, and retail.
- Identify & summarize the market trends, retailers of my sport universe in the zone, the new channels opportunities, and key commercial opportunities.
- Manage “the countries major needs” process of the zone: launch, collect, synthesize, and share.
- Decide of the commercial conquest segment (sport / target customer), based on category strategies, countries, & marketing priorities.
- Compile the countries business plan and ensure the alignment between Countries & category managers for my universe (Y+3 & Y+1).
- Share the activation plan to the category managers & select with countries the most relevant offer for the commercial dynamism.
- Support and follow country range choices with Country sales managers (Conjoncture notes, performance analysis, Circular services).
- Conquest new & specific market segments, supporting the development of significant commercial solutions.
Boost the business
- Define commercial strategies based on collaboration with the project team: set business targets, develop existing and new markets, target customers.
- Anticipate & prioritize sales activation plans according to commercial strategies, forecast business volumes by building 1 yearly activation plan (decide and choose products).
- Launch the business season with all countries by introducing the activation plan and winning points synthesis.
- Animate functionally execution & performance of strategies (regular routines with country sales managers, visits of priority geographies).
- Raise local initiatives in success to the countries to scale these initiatives to others.
- Ensure the quality of the Training “PRE” (propose the right equipment) by the availability of an adapted content & by training the country referents for the zone.
- Animate the DPB process (decathlon product barometer).
- Communicate all informations related to offers & commercial decisions to country sales managers.
Business Performance Analysis & Monitoring
- Analyse the Business performance, ensure commercial action plan deployment.
- Monitor & align the different business forecast with country/zone/supply, analyze business performance indicators.
- Collect action plans from countries on local alert & report to Universe & zone stakeholders during MBR, QBR, S&OE by providing dashboards with indicators (pricing, dynamism co, commercial campaign result, local availability…).
- Propose different commercial action plans to react to business local needs (initially drawn up with categories & retail groups).
- Analyze and present the performances of commercial strategies, during the “commercial” TOP/FLOP, and carry out together, with the supply and marketing teams, the performance milestones (QBR/MBR, end of season debrief).
Requirements
Technical Skills & Knowledge
- Professional working proficiency in English (B2 level or higher).
- Relevant experience in Marketing or Commercial functions.
- Strong knowledge of Go-to-Market (GTM) and Activation Strategies.
- Good exposure to Customer Experience (CX) levers and Visual Merchandising.
- Solid understanding of Financial Planning.
- Profile with experience in the exact role is preferred.
Core Competencies & Mindset
- Federation and Leadership: Capacity to federate teams and provide clear direction by giving sense, simplifying complex issues, prioritizing tasks, and making timely decisions.
- Retail Acumen: Deep understanding of current retail challenges and market dynamics.
- Action-Oriented: A proactive, "challenger" and "conqueror" mindset, driven to achieve business results.
- Customer & Business Focus: Highly motivated by both customer satisfaction and overall business performance.
- Problem Solving: Demonstrated ability to react quickly and find effective solutions under pressure.
- Coordination: Excellent coordination skills with the ability to manage complex projects and multiple stakeholders.
Benefits
💰 A Remuneration That Grows With You:
- Salary in accordance with your experience
- Monthly bonus based on sales performance - up to 10%.
- Dive into the opportunity to become a Shareholder and share in the success of our global family.
- At the end of the year, reap the rewards of profit sharing based on the performances across the country.
🚀 Climb the Career Ladder:
- Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
- Chart your course with local and global career progression opportunities (Zig-zag and/or specialization) in retail, procurement and support team.
❤️ Because We Care About You:
- We've got your well-being covered with comprehensive medical and insurance coverage.
- Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
- Enjoy staff discount across ALL Decathlon products
🏋️♀️ Sports, Community, and Bonding:
- Kick off those shoes and join in the sports fun after work or during team meetings.
- Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!
At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together! 🌟🏆🎉
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