Assistant Manager, Global Influencer Marketing
Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: At Huda Beauty, beauty is a cultural force. We’re looking for a Beauty Relationship Lead to join our influencer marketing team and build one of the most powerful, culturally relevant creator communities in the world. This role sits at the intersection of beauty culture, influence, and community. You’ll be responsible for identifying, connecting with, and nurturing relationships with the most respected and fastest-growing beauty voices globally, from niche experts and educators to luxury tastemakers and cultural commentators.
Essential Duties and Responsibilities:
Talent Discovery & Global List Growth
- Scout emerging and established beauty creators globally across social platforms
- Identify voices driving real beauty conversation, education, and purchase influence
- Lead global creator list growth strategy in partnership with regional markets
- Build and maintain a live, tiered global roster of beauty creators and opinion leaders
Community Building & Seeding Strategy
- Develop tailored seeding strategies that feel intentional, premium, and culturally relevant
- Personally connect with top-tier creators to build authentic, long-term relationships
- Lead outreach moments for launches, PR drops
- Create elevated, surprise-and-delight experiences to deepen loyalty
Partnerships & Cultural Activation
- Connect creators to product launches, retail moments and brand events
- Collaborate cross-functionally with PR and Influencer teams to integrate talent into broader activations
- Explore innovative collaborations (pre-seeding, partnership content, cultural moments)
Relationship Management & Advocacy Growth
- Serve as the key point of contact for creators globally
- Maintain consistent communication and nurture long-term advocacy
- Track engagement, loyalty, and brand sentiment across the creator community
Insights, Trends & Authority Building
- Monitor beauty trends, niche movements, and cultural conversations
- Track performance metrics (EMV, reach, engagement, conversion where applicable)
- Provide regular reporting and insight recaps to internal stakeholders
Ways of Working & Compliance
- Maintain accurate creator records (contact, tiering, rates/notes, content permissions).
- Ensure disclosures, usage rights, and brand guidelines are adhered to; escalate issues promptly.
- Contribute to playbooks and SOPs to keep global practices consistent
Requirements
- Bachelor’s or Master’s degree in Communications, Marketing, PR, or related field
- 4+ years’ experience in influencer marketing, talent management, or beauty/luxury partnerships
- Strong understanding of beauty culture and creator ecosystems
- Proven success building and scaling global creator lists
- Deep knowledge of social platforms
- Exceptional relationship-building and negotiation skills
- Experience leading global campaigns and cross-functional projects
- Established network within beauty, luxury, or cultural communities is highly desirable
- Strong analytical and reporting capabilities
- Global mindset with experience working across multiple markets
Benefits
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.