Audience Editor
We're looking for a highly analytical and strategic Audience Editor to join The Sydney Morning Herald and The Age on a 12-month contract. This key role involves partnering with our newsrooms to translate audience data into actionable, data-driven strategies that drive enhanced engagement, increase subscriber conversions, and cultivate long-term reader retention. This role has a particular focus on the masthead’s Life topic areas including the Arts, Culture, and Lifestyle teams as well as our preeminent brands Good Food and Traveller and magazines Good Weekend and Sunday Life.
Reporting to the Head of Audience Strategy, you will work with a close-knit team of six that is embedded within our newsrooms. This role can be based in Sydney or Melbourne and will work across Nine Publishing’s mastheads.
Day to day you will:
- Analyse audience data to identify growth opportunities.
- Provide strategic advice to journalists and editors to optimise content production.
- Track topic performance through regular weekly and monthly reports
- Present findings and insights at monthly meetings with Life topic editors, and ad hoc as requested
- Help guide decision making around content rollout and marketing, on a weekly basis.
- Work on longer-term deep dives and analysis projects as requested.
- Monitor industry trends to inform editorial decision-making and strategy.
- Act as the representative voice of the audience within newsroom settings.
- Collaborate with the wider Audience Growth team to align and share priorities.
- Assess content performance regularly and pivot strategies based on insights.
Qualifications
What you'll bring:
- Deep understanding of newsroom operations and actionable journalistic insights.
- Strong analytical skills to interpret complex data into clear strategies.
- A passion for areas covered by our Life topics and brands
- Excellent communication skills with a proven ability to build relationships.
- Confidence in presenting strategic advice to various stakeholders.
- Strategic thinking aligned with our identity and core values.
- Ability to manage deadlines and remain composed in a high-pressure environment.
- A collaborative mindset suited for both independent and team-based work.
Additional Information
Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.
Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.
Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.
How we work
At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.
Our employee benefits include:
- 18 weeks paid parental leave with no distinction between primary and secondary carers.
- Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
- Digital newspaper subscription to our mastheads.
- Annual gift voucher for Stan subscription.
More info at Nine Careers.
Our Commitment to Diversity and Inclusion:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.