B2B Sales Lead
Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
We’re filling this role for a client building a consumer health platform that measures and interprets hormone and biomarker data, translating complex physiological insights into personalized guidance through a mobile app designed to help people better understand and take action on their health.
About the Role
We’re hiring a B2B Sales Lead to build and scale a new partnerships and revenue channel for a fast-growing consumer health platform.
This is a build-from-scratch role with real momentum. There is already inbound interest and an early pipeline across multiple partner types, but the repeatable playbook — buyer journeys, deal structures, and scalable sales processes — still needs to be defined.
You’ll work across a diverse set of partner segments including sports and performance organizations, healthcare and wellness practitioners, corporate wellness programs, and research institutions exploring new ways to integrate biomarker insights into their work.
Your role will be to identify the highest-value opportunities, develop the go-to-market approach for each segment, and close partnerships that drive meaningful revenue growth.
You’ll operate as a senior individual contributor, working closely with company leadership to shape the long-term B2B strategy.
Responsibilities
Define and prioritize the B2B opportunity landscape, identifying the most promising partner segments and buying journeys
Build and manage a multi-segment sales pipeline from first contact through signed agreement and revenue realization
Develop the sales narrative, pitch materials, and outreach strategies needed to engage different buyer types
Close partnerships across diverse organizations including sports performance teams, healthcare practitioners, corporate wellness programs, and research institutions
Serve as the voice of the B2B customer internally, translating partner needs into insights for product, pricing, and packaging
Establish the sales processes, frameworks, and playbooks that will enable the B2B channel to scale
Work closely with leadership to shape the long-term partnerships strategy and revenue growth
What We're Looking For
5+ years of experience in business development, partnerships, or B2B sales
Experience at an early-stage startup, building a sales motion or partnerships channel from scratch
Proven track record closing deals across multiple buyer types, ideally including both SMB and institutional buyers
Strong ability to qualify, prioritize, and manage a complex pipeline across multiple segments simultaneously
Excellent communicator who can adapt their approach across different stakeholders and decision-makers
Comfortable operating as a high-ownership individual contributor in a fast-moving environment
Strong strategic instincts paired with a bias toward execution and closing deals
Nice to Have
Background in health, wellness, sports performance, or diagnostics
Experience selling to healthcare practitioners or clinical organizations
Familiarity with academic research partnerships or institutional procurement processes
Experience with corporate wellness programs, employee benefits, or gifting partnerships
Why Join
Work on technology designed to help people better understand and improve their health over time
Join a small, high-performing team where your work directly shapes the product and company trajectory
Operate in an early-stage environment with high ownership and autonomy
Flexible schedules and a culture that prioritizes focus and thoughtful work