Cash-Out Product Specialist
About Cedar
Cedar is creating the most significant innovation in home affordability since the 30-year mortgage. By reimagining the land lease as a consumer-first model, Cedar makes homeownership more accessible and sustainable for a wider range of buyers. We are actually solving home affordability at scale – this is one of the most pressing problems in our country today and we are fixing it. Our structure meaningfully reduces both the upfront cost of purchasing a home and monthly costs. We expand the path to ownership for people who have been locked out of traditional markets and help existing homeowners access their equity at cost well below existing solutions. Cedar is already making a substantial impact for homeowners and we have material backing from top investors. Join our fast-growing and high-preforming team as we fundamentally change how people buy homes and create a new institutional asset class.
About the Role
The Sales Lead for our Cedar’s Cash-Out program, which allows homeowners to access their home equity without refinancing or taking on new debt, is a key position as we grow. This role focuses on educating real estate agents, financial professionals, and homeowners on how Cedar’s ground lease structure can unlock trapped equity while maintaining stability of ownership. You will report directly to the Head of Partnerships and work cross-functionally with underwriting, transaction management, product and marketing to ensure smooth execution, clear communication, and a growing pipeline of active transactions.
While this will start as a sales role it will ideally grow into more of a general manger role where you will be responsible not just for sales metrics but the whole business unit including product design, marketing, technology, and additional sales resources. PnL responsibility.
What You'll Do
Build Origination Partnerships
• Build and maintain relationships with real estate agents, wealth managers, and advisors who serve potential cash-out clients
• Educate partners on how Cedar’s model enables equity release through a ground lease conversion
• Develop and deliver training materials, presentations, and guides for partner use
Pipeline Management and Operations
• Track and manage a pipeline of homeowner leads generated through partner channels
• Coordinate with underwriting and transaction management teams to ensure accurate pricing and timely documentation
• Support partners through each stage of the transaction process to ensure a smooth client experience
Marketing and Consumer Education
• Collaborate with marketing to produce consumer-facing education materials, tools, and calculators
• Provide input on messaging and content to help explain the Cash-Out program in clear, accessible terms
• Represent Cedar in educational webinars, workshops, and events to drive awareness
Cross-Functional Collaboration
• Work closely with internal teams to streamline processes and improve partner experience
• Gather feedback from the field to inform product development and marketing strategy
• Contribute insights to improve Cedar’s cash-out workflows, materials, and overall adoption
What We Need
We’re looking for a knowledgeable, relationship-driven professional who understands how real estate transactions work and enjoys helping homeowners and agents navigate new financial solutions. The right candidate combines sales instincts with strong organizational and operational skills. Ideally, you have experience building HELOC, Reverse Mortgage, or Home Equity Investment direct-to-consumer sales channels and partnership sales channels.
Qualifications
• 5+ years of experience in residential real estate, mortgage, or financial services
• Strong understanding of real estate transaction mechanics and agent workflows
• Understanding of real estate compliance laws and regulations across multiple states
• Experience working with agents, advisors, or homeowners on property-related products
• Excellent communication, presentation, and relationship management skills
• Familiarity with property valuations, title, and escrow processes
• Highly organized with strong attention to detail and follow-up discipline
• Self-starter who thrives in a fast-paced, cross-functional environment
• Passionate about housing innovation and creating more flexible paths to financial stability
Why Choose Cedar?
Take real ownership early — the work is not theoretical
Grow through direct feedback, rigorous debate, and steep responsibility
Be pushed to develop judgment, not just skills
Build a track record that compounds — responsibility scales with performance
Cedar is built for people who want to operate at a very high level on work that matters. We run a true owner’s culture: high standards, direct feedback, fast iteration, and accountability to outcomes. You’ll have real responsibility early, you’ll be expected to think—not just execute—and you’ll be surrounded by teammates who push hard and care deeply about excellence.
This is not a company for people who need perfect clarity, gentle consensus, or predictable routines. The pace is fast, the problems are complex, and the bar is high. But the upside is rare: steep growth, meaningful autonomy, and the chance to do career-defining work with a team that treats the mission seriously and rewards success well.
If you want comfort, you won’t like it here. If you want to build, learn, and win—Cedar is the place.