Product Software Engineer (Frontend)
About Cedar
Cedar is creating the most significant innovation in home affordability since the 30-year mortgage. By reimagining the land lease as a consumer-first model, Cedar makes homeownership more accessible and sustainable for a wider range of buyers. We are actually solving home affordability at scale – this is one of the most pressing problems in our country today and we are fixing it. Our structure meaningfully reduces both the upfront cost of purchasing a home and monthly costs. We expand the path to ownership for people who have been locked out of traditional markets and help existing homeowners access their equity at cost well below existing solutions. Cedar is already making a substantial impact for homeowners and we have material backing from top investors. Join our fast-growing and high-preforming team as we fundamentally change how people buy homes and create a new institutional asset class.
About the Role
As a Product Engineer (Frontend) at Cedar, you will own and build the user-facing experiences that define how customers understand, trust, and engage with our product. This is a high-agency role working closely with the Founding Senior Software Engineer, CEO, Product Manager, and Marketing to maximize the end-to-end client experience.
You will design and implement everything from D2C marketing pages to interactive mapping and financial tools that help homeowners and loan officers understand affordability, equity, and long-term wealth outcomes. This role is ideal for an engineer who moves comfortably between product thinking and execution, takes initiative without heavy process, and cares deeply about clarity, usability, and polish.
What You’ll Do
Build and maintain marketing and product webpages that drive Cedar’s direct-to-consumer growth
Collaborate closely with design, product, engineering, and marketing to deliver cohesive user experiences
Develop interactive tools and calculators that help homeowners and loan officers visualize affordability, equity, and wealth scenarios
Translate complex financial concepts into intuitive, trustworthy UI flows
Own frontend features end-to-end, from concept through production
Implement scalable frontend architecture that supports rapid iteration
Optimize for performance, accessibility, and cross-device reliability
Ship quickly, test with real users, and iterate based on feedback
What We Need
We are looking for a product-focused frontend engineer with strong execution skills and a high degree of agency who has operated effectively in fast-moving, early-stage environments. You should be comfortable taking broad objectives and turning them into shipped, high-quality user experiences, while working directly with senior leadership and cross-functional partners.
You bring good judgment around UX tradeoffs, performance, and maintainability, and you understand how early frontend decisions affect product quality and velocity over time. Experience building data-driven, logic-heavy interfaces—especially those that help users understand complex financial scenarios—is a strong plus.
Prior experience in fintech, prop-tech, mortgage, or other consumer financial products is highly valued, particularly where trust, clarity, and conversion matter.
Qualifications
3–7 years of frontend or product engineering experience
Strong experience with modern JavaScript and TypeScript frameworks
HubSpot, Webflow, and Vercel experience a plus
Proven ability to build responsive, production-quality web applications
Experience collaborating closely with designers, product managers, and engineers
Familiarity with data visualization, charts, or interactive tools
Ideally some mortgage, MLS, or FinTech/Prop-Tech experience
Why Choose Cedar?
Take real ownership early — the work is not theoretical
Grow through direct feedback, rigorous debate, and steep responsibility
Be pushed to develop judgment, not just skills
Build a track record that compounds — responsibility scales with performance
Cedar is built for people who want to operate at a very high level on work that matters. We run a true owner’s culture: high standards, direct feedback, fast iteration, and accountability to outcomes. You’ll have real responsibility early, you’ll be expected to think—not just execute—and you’ll be surrounded by teammates who push hard and care deeply about excellence.
This is not a company for people who need perfect clarity, gentle consensus, or predictable routines. The pace is fast, the problems are complex, and the bar is high. But the upside is rare: steep growth, meaningful autonomy, and the chance to do career-defining work with a team that treats the mission seriously and rewards success well.
If you want comfort, you won’t like it here. If you want to build, learn, and win—Cedar is the place.