Sales Lead, Homebuilders

About Cedar

Cedar is creating the most significant innovation in home affordability since the 30-year mortgage. By reimagining the land lease as a consumer-first model, Cedar makes homeownership more accessible and sustainable for a wider range of buyers. We are actually solving home affordability at scale – this is one of the most pressing problems in our country today and we are fixing it. Our structure meaningfully reduces both the upfront cost of purchasing a home and monthly costs. We expand the path to ownership for people who have been locked out of traditional markets and help existing homeowners access their equity at cost well below existing solutions. Cedar is already making a substantial impact for homeowners and we have material backing from top investors. Join our fast-growing and high-performing team as we fundamentally change how people buy homes and create a new institutional asset class.

About the Role

The Sales Lead, Homebuilders will be responsible for building and scaling Cedar’s relationships with residential homebuilders and development partners. This role focuses on embedding Cedar’s affordability solution directly into new-construction sales workflows, helping builders expand their buyer pool, accelerate absorption, and increase project viability.

You will identify, pursue, and close partnerships with regional and national homebuilders, working closely with builder leadership, sales teams, and finance groups. You will report into Partnerships / Sales leadership and work cross-functionally with Product, Policy, Marketing, and Operations to ensure Cedar’s offering is integrated, understood, and actively used at the point of sale.

This is a senior, field-facing role for someone who understands how homebuilders sell homes, how developments are financed, and how affordability solutions can unlock demand.

What You’ll Do

Homebuilder Business Development

· Identify and pursue partnerships with regional and national homebuilders and developers

· Build a pipeline of qualified builder relationships across target markets

· Position Cedar as a strategic affordability and sales-enablement partner for new construction

· Convert builder interest into executed agreements and live, producing relationships

Executive & Sales Team Engagement

· Present Cedar’s model to builder executives, development leadership, and sales management

· Work directly with builder sales teams to drive adoption at the community and project level

· Support builder sales staff with training, materials, and on-site enablement as needed

· Represent Cedar at builder, development, and housing industry events

Partner Onboarding & Activation

· Manage the builder partner lifecycle from initial outreach through launch and ongoing performance

· Coordinate internally to ensure smooth integration with builder sales processes

· Collaborate with Marketing on builder-specific collateral and buyer-facing materials

· Help builders understand how to position Cedar with buyers in a compliant, compelling way

Market Intelligence & Feedback

· Act as the primary feedback loop between builders and Cedar’s internal teams

· Surface insights on buyer objections, pricing sensitivity, and absorption dynamics

· Contribute to go-to-market strategy and geographic expansion planning

What We Need

We are looking for a sales leader who understands the homebuilder ecosystem and how decisions are made at both the corporate and community levels. You should be comfortable selling complex, non-traditional solutions into a conservative, relationship-driven industry.

Experience working with homebuilders, developers, or new-construction sales organizations is essential. Familiarity with builder finance, land development economics, and buyer qualification processes is highly valuable. You should be able to earn trust quickly, navigate long sales cycles, and drive real adoption—not just signed agreements.

This role requires high agency, persistence, and comfort operating in ambiguity. You will often be the first face of Cedar to a builder market.

Qualifications

· 5+ years of experience in B2B sales, partnerships, or business development

· Direct experience selling to homebuilders, developers, or new-construction sales organizations

· Strong understanding of how new-construction homes are marketed and sold

· Familiarity with mortgage, affordability, or buyer financing concepts is a strong plus

· Proven ability to build pipeline, close complex deals, and manage long sales cycles

· Excellent executive communication and relationship-building skills

· Comfortable working in a metric-driven, performance-oriented sales environment

· Self-starter with strong follow-through, organization, and ownership mindset

· Passion for expanding access to homeownership and affordability

Why Choose Cedar?

· Take real ownership early — the work is not theoretical

· Grow through direct feedback, rigorous debate, and steep responsibility

· Be pushed to develop judgment, not just skills

· Build a track record that compounds — responsibility scales with performance

Cedar is built for people who want to operate at a very high level on work that matters. We run a true owner’s culture: high standards, direct feedback, fast iteration, and accountability to outcomes. You’ll have real responsibility early, you’ll be expected to think—not just execute—and you’ll be surrounded by teammates who push hard and care deeply about excellence.

This is not a company for people who need perfect clarity, gentle consensus, or predictable routines. The pace is fast, the problems are complex, and the bar is high. But the upside is rare: steep growth, meaningful autonomy, and the chance to do career-defining work with a team that treats the mission seriously and rewards success well.

If you want comfort, you won’t like it here. If you want to build, learn, and win—Cedar is the place.