Chief Revenue Officer / Co founder (Culture digitalisation)

Location: Remote / EU
Stage: Pre-seed, PMF exploration
Product: Digital Solutions for Cultural Institutions (AI- & tech-enabled)

About the role

We are looking for a Chief Revenue Officer / Co-founder to co-build a startup focused on the digital transformation of cultural institutions.

This is a hands-on founder role, not a corporate CRO position.

You will be responsible for building revenue from zero, validating monetisation models, shaping the go-to-market strategy, and co-managing the company together with the founding team.

Your mission is to turn culture digitalisation into a scalable, repeatable revenue engine, combining sales, partnerships, pricing, analytics, and product thinking in an early-stage, high-uncertainty environment.

Your responsibilities

As CRO / Co-founder, you will be responsible for:

• Designing, testing, and iterating initial monetisation models for cultural institutions, including:

  • B2B subscriptions (SaaS / service-based),

  • project-based implementations,

  • usage-based or modular pricing,

  • long-term institutional partnerships.

• Defining pricing strategies adapted to public-sector and cultural organisations,

• Building the first repeatable sales processes from scratch,

• Owning sales and marketing strategy end-to-end,

• Building and maintaining relationships with:

  • cultural institutions,

  • public organisations,

  • strategic partners and stakeholders.

• Leading negotiations and value-based selling (problem → outcome → value),

• Designing and analysing key KPIs:

  • CAC, LTV,

  • conversion funnel,

  • sales cycle length,

  • retention and expansion.

• Running structured experiments (hypothesis → test → data → decision),

• Optimising conversion across sales funnels and onboarding processes,

• Co-managing the company together with the founding team,

• Actively shaping product direction based on market feedback,

• Building and leading a small, high-impact team,

• Monitoring technology and industry trends relevant to digital culture,

• Participating in investor communication and pitch preparation,

• Overseeing revenue-related financial planning (forecasting, budgeting).

Who we are looking for (Must-have)

• At least 5-7+ years of proven track record in revenue, sales, growth, or partnerships in startups,

• Proven experience in building revenue from scratch (0 → first customers),

• Strong understanding of B2B sales, preferably in complex or non-obvious markets,

• Excellent analytical mindset: data-driven decision making,

• Ability to work in high uncertainty (pre-PMF) environments,

• Founder mentality: ownership, accountability, speed,

• Strong negotiation and value-selling skills,

• C1+ level of spoken and written English and Polish.

Nice to have

• Experience working with or selling to cultural institutions / public sector,

• Exposure to AI, automation, or digital transformation projects,

• Experience in fundraising or working with investors,

• Knowledge of process design and project management,

• Scaling revenue beyond initial validation phase.

What we offer

• CRO / Co-founder role with real influence over company direction,

• Opportunity to build a startup from scratch in culture × technology,

• High autonomy in revenue, partnerships, and strategy,

• Remuneration: at least PLN 17,000 net B2B + VAT,

• Equity package in the co-created startup,

• Fast pace, short feedback loops, and tangible impact.

Red Sky is conducting this recruitment process. The cooperation concerns a newly established start-up.

Recruitment process

1. Interview with HR

2. Business case

3. Interview with the Investor

4. Interview with the Founder (revenue & product vision)

5. Agreeing on the terms of cooperation (remuneration + shares)